Account-Based Marketing and the Era of Targeting

The advent of marketing intelligence and machine learning has led many businesses begin hyper-targeting prospects. A personalized approach to business to prospect and business to client interactions has its benefits including a focused sales and marketing strategy and a happier customer base.

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Discover ABM tools and techniques that align sales and marketing initiatives.

An outlook on targeted campaigning methods and prospect touch point tactics.

A look into how an ABM approach generates a happy, returning customer and advocate for your product or service.

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