Building an Account-Based Sales Strategy

Track: Customer Engagement & Retention

Account-based selling is a multi-channel sales strategy which targets high value companies based on an ideal customer profile. An Account-based sales model predicts which organizations have the highest propensity to buy. A successful strategy requires that sales, marketing and customer success align to allocate resources to highly targeted accounts. Discover how sales organizations are successfully implementing an ABS model to help close, upsell, and cross-sell new opportunities.