Marketing Data & Intelligence

Best-in-class marketers know how to utilize data to evaluate the effectiveness of their campaigns and do more of what works. This online summit will help you understand how to create a data-driven, revenue-centric marketing strategy for 2019.

Summit Tracks

What are the most important metrics to evaluate and demonstrate the value marketing is adding to the organization?

As machines get smarter, marketers must adapt and use these sophisticated technologies to their advantage.

To secure more budget and authority, marketers need to demonstrate the impact of their efforts and attribute them back to pipeline and revenue.

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