Join our Experience Business Virtual Forum to learn about the business impact of engaging customers individually on a personalized level. Learn how great customer experiences can make a difference for brand loyalty and your bottom line. In this forum, you’ll hear from industry leaders about how to master the three pillars of experience business: Content Marketing & Personalization, Customer Intelligence, and Cross-Channel Delivery.


To gain access, select one of the keynotes (or tracks) below.

Opening Keynote

The ROI of Experiences

Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. Come see how investing in experience doesn’t just make for a good story. It’s good for business! Presented by Robert Haws (Adobe) & Maxie Schmidt-Subramania (Forrester)

Forum Tracks

August 14, 2018

Learn how to deliver effective content that captivates customers and anticipate customer needs to personalize each experience along their journey.

August 15, 2018

Learn how data science provides real-time analytics to understand your customers. Plus, see how predictive modelling and AI can help...

August 16, 2018

Learn how to utilize data and the right ad platform to orchestrate compelling experiences tailored to customers across all devices...

Closing Keynote

Using Artificial Intelligence To Transform Digital Experiences

Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. In this session you will hear from experts and leading analysts about; The role artificial intelligence and machine learning are playing in today's ecosystem; The capabilities Sensei can bring across marketing, analytics and advertising; How to begin or continue implementation of AI for your experience business. Presented by David Devisser, Principal Architect, Strategic Partnerships, Adobe

Join the live discussions with experts from


Featured Presenters

Bernhard Klein Wassink

Global Insurance Customer & Growth Solutions

EY

David Devisser

Principal Architect, Strategic Partnerships

Adobe

Lauren Fisher

Principal Analyst

eMarketer

Ali Alkhafaji

CTO

TechAspect Solutions, Inc.

Mila D’Antonio

Principal Analyst, Customer Engagement

Ovum

Robert Haws

Senior Manager, Content Strategy & Marketing

Adobe

Shelby Britton

Group Product Marketing Manager

Adobe

Drew Burns

Group Product Marketing Manager

Adobe