Captivate: Creating Content Beyond Engagement 2020

Client acquisition and retention is defined by the quality of the customer experience. Besides delivering quality products, the customer experience is guided by the human and content interactions from acquisition to expansion. B2B buying cycles are long and more complex than consumer counterparts. Additionally the marketplace has evolved to always-on subscription models, where you must constantly prove your value and elevate your brand long past acquisition. Learn how you can design more engaging content and products that captivate your target audience for longer term engagement, greater returns, and happy customers.

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