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All content will also be available to watch ‘On Demand’ at your convenience.
Moving from traditional interactions to always-on ABM with digital
Modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups. As buyers have now taken control of the customer journey, it is all about account-based engagement and how to leverage those interactions to grow revenue. Join Marie-Laure Carvalho, VP, Marketing Technology, and find out how they are accelerating digital success and increasing pipeline by using profile…
Decoding Intent Data: Finding In-Market Buyers Within Target Accounts
As buyer behavior continues to change, B2B companies are significantly increasing their spend on digital demand gen efforts. However, the biggest challenge today is selecting the right accounts and engaging them consistently across channels. Join Brandon Friesen, CEO, as he covers how big brands are igniting growth and accelerating digital engagement using intent and behavioral signals. as they cover what’s changed, what’s coming up in the near future and, how to address those opportunities…
VP, Marketing Technology