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All content will also be available to watch ‘On Demand’ at your convenience.
How BMC Creates Revenue Success in a Digital-First World
• What a successful program looks like from a goal, tactic and tech stack standpoint • Key challenges from a data, content, and organization standpoint • How data/insights are driving segmentation and personalization • What are the key metrics they are using to evaluate success
How to plan your “Land & Expand” Strategy with Customer Insights
Understanding your customer is key to identifying where you have the potential to land and expand in the market. That is easier said than done. Join Traction Complete and Dun and Bradstreet to learn how referential data and hierarchies can help you better understand your customer, expand into current relationships, as well…
Senior Director of Analytics & Automation
VP, Principal Analyst