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All content will also be available to watch ‘On Demand’ at your convenience.
3:00-3:30 EDT
How BMC Creates Revenue Success in a Digital-First World
• What a successful program looks like from a goal, tactic and tech stack standpoint • Key challenges from a data, content, and organization standpoint • How data/insights are driving segmentation and personalization • What are the key metrics they are using to evaluate success
3:30-4:05 EDT
How to plan your “Land & Expand” Strategy with Customer Insights
Understanding your customer is key to identifying where you have the potential to land and expand in the market. That is easier said than done. Join Traction Complete and Dun and Bradstreet to learn how referential data and hierarchies can help you better understand your customer, expand into current relationships, as well…
Featured Presenters
Marina Schubow
Senior Director of Analytics & Automation
BMC
Lori Wizdo
VP, Principal Analyst
Forrester
David Nelson
Managing Director
Traction Complete