Sales Enablement & Lead Engagement Strategy

An effective lead engagement strategy is a key component of any successful sales organization. But in order to capture and maintain the interest of prospective buyers, sales teams must first understand the needs of their key personas. This means knowing when and how to connect the right leads with the most relevant content to inform the decision-making process. Thankfully, modern sales automation tools are now being readily adopted to streamline the identification and outreach process, and engage with leads throughout the funnel. Discover how sales leaders are enabling their teams to expand their pipelines and close more business by combining advanced technology with a winning content strategy that educates and inspires prospects.

Join BrightTALK’s upcoming virtual summit for a global two-day online event. Register for free thought leadership from the world’s top speakers, vendors and evangelists in the form of live webinars, panel discussions, keynote presentations, and webcam videos.

Discover how sales organizations are empowering their teams with intelligent tools designed to increase sales efficiency and achieve full-funnel engagement.

See how sales experts are enabling their teams by creating an engagement strategy that targets key prospects with the right content at the right time.

Who Should Attend

C-Suite, MDs, Heads, EVPs, SVPs, VPs, Directors, Managers, Advisors, Partners and Consultants within:

Sales / Business Development
Product Management
Sales Training & Enablement


Account Management
Marketing (B2B, Customer, Digital, Product, Placement, Field, e-commerce)
Client Services / Client Relationship Management

Relations (Corporate, Business, Investor)
Commercial Strategy
Customer Success

Audience Demographics

Past Speaking & Attending Companies

Viscor, Architas, Bologna Business School, Thales, Ab Initio Software, Membrain, Pico Interactive, BearingPoint, Hood River Juice Company, Inflectra, Hyster-Yale Group, Janek Performance, ROQUETTE, BP, DermTech, SummitMedia, Fortinet

PharmaLex, Bitscape, GRIT Technologies, Freshworks, Frontline Sales Advisors, gambit, The St. Regis Chengdu, Biotechnical Solutions, IBMC, Elton, Redington India Limited, Valleyfair, Peter Brotherhood Ltd, North Growth Management Ltd, Informa, Stibbe, Kompan

Lonza, FCA, Cititravel DMC, Smart Source, Vestolit, Asphalt Enterprises, Murata, Crosser, GeoComm, Transtelco, AMP, Brookdale, Schenker Technologies GmbH, Rigaku, Lumenave International Ltd, CareerBuilder, Diverse Recruiting Experts, National Cancer Center, Softcat

Elsevier, Vodafone, British Airways PLC, UBS, Tribal Impact, Downing LLP, Transwest, Axway, Hiossen, Brown-Forman, Banco, Digital Cloudz, First Distribution, JMMB, Seidor Africa, ITESM, Betach, Reelx, DTE, Resource Label Group, Check Point, and more!

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