Recharge your 2021 marketing strategy with a fool proof plan of attack by equipping your marketing team with the essentials. We’ll show you which tools and resources can help you elevate your programs while having an edge over the competition. Go to market with BrightTALK and join us for an event that will help you start the new year with a splash. You’ll have the opportunity to dive into the key phases of planning, measurement and scale in order to hit your KPIs leveraging BrightTALK’s content and demand platform.
Featured Webinars
The 2021 Blueprint: Fuel Your Demand Strategy
Every marketing team wishes they had a crystal ball to see what 2021 will hold. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year? In this session, we’ll share our blueprint for driving success in 2021. We’ll help…
Virtual Events: Setting a new standard for engagement
Virtual events empower businesses to create connections with prospects and customers at scale. Without the cost or restrictions of an in-person event, you can target the right audience with relevant content all while capturing meaningful engagement data behind the scenes. This session will showcase how BrightTALK will continue to fuel virtual event…
Creating Engaging Content in 2021
Creating content is easy, but creating impactful content that builds relationships without faltering in engagement is not. In today’s era, not only do you want to create relevant content, but you want to position yourself as a leader in your industry and gain a reliable share of voice to push past competitors.…
Measurement: It’s an Art and a Science
Marketing attribution models and measurement can be daunting, but you can approach this methodology in a way that creates alignment across your business. Whether it’s creating short-term and long-term benchmarks for your marketing programs or determining overall ROI, attribution is powerful knowledge every marketer should be equipped with. Join this session for…
Featured Presenters
David Pitta
Chief Marketing Officer
BrightTALK
David Edwards
Senior Director, Product Management and Marketing
BrightTALK
Olivia Dassler
Senior Director of Marketing Programs
BrightTALK
Roma Patel
Customer Marketing Manager
BrightTALK
Nick Markwith
Head of Communities
BrightTALK