Behind the Curtain: The Psychology of Customer Journeys

Why do people become customers and what makes for a long-term buyer? How much do they rely on personal experience to make purchasing decisions and what data do they pull from to inform these choices? Join us for this one-day Summit for a series of in-depth conversations around the science of customer acquisition and retention, helping inform and optimize your team’s strategy. Learn from marketing professionals and consumer psychologists from around the world, as they help us understand what lies behind the curtain in our buyers’ minds.

Join BrightTALK’s upcoming virtual summit for a global online event. Register for free to learn from the world’s top speakers in Marketing by viewing our live talks, panel discussions, keynote presentations and webcam videos.


Who Should Attend

C-Suite, MDs, Heads, EVPs, SVPs, VPs, Directors, Managers, Advisors, Partners and Consultants within:

Marketing (B2B, Customer, Content, Digital, Product)
Sales / Business Development
Communications / Public Relations / Social Media

Marketing Programs / Program Management
Brand Management
Advertising Strategy & Production

Product Development & Strategy
Digital Automation / Marketing Automation
Community Engagement / Client Engagement

Past Speaking & Attending Companies

Softserve, OnePlus, ThoughtWorks, Cisco, TD Asset Management, Lionbridge, Panasonic, First Data, ReachLocal, Synchrony Financial, McKesson, Spiceworks Ziff Davis

SAGE Publications, Workday, Siemens, IBM, HSBC, Hyatt, Thales, Akamai Technologies, Allianz, BNP Paribas, Boyd Communications, DXC Technology, Roche, Trueblaq

Stanley Black & Decker, Verizon, Doehler, Centreon, Philips, Informatica, Emerson, NetSuite, NYSE, BMO, BAE Systems, Morningstar, Thomsen Reuters, Check Point

ViewSonic, Atlas Copco, PwC, Panduit, Anaqua, Merrill Lynch, EDP Software, Frost & Sullivan, SSGA, Aryan Communications, 3N Intelligence, Kimberly-Clark Corp, and more!

Past Sponsors

Share this

Embed in website or blog