Behind the Curtain: The Psychology of Customer Journeys

Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? An intriguing…

Today’s customer wants to be in control of their journey. In this webinar, Chief Marketing officer of Blurb, and former leader from Nokia, Hitachi and Adobe, Paramita Bhattacharya, will explain how to transform go-to-market through the lens of the customer and build a customer lifecycle journey and experience. How to breakthrough with…

This webinar will take the audience through the modern consumer’s mindset and how the ‘power’ in the buying cycle has shifted over the years. This shift has a profound impact on businesses today. We will walk through some key topics and examples that will help executives and marketers consider the best way…

Do you follow all the best practices for email creation and still not get the response you want? That’s because today there’s more to success than targeted lists, compelling offers, and perfectly executed creative. Today you need to know the decision-making shortcuts people use with email – the automatic behaviors that determine…

Challenging traditional thinking about how customers make decisions, and what marketers need to do instead, Shirin Oreizy, Founder and CEO of Behavioral Marketing agency Next Step, discusses the psychology that drives customer growth and loyalty. We’ll cover how behavioral science can be applied to your marketing & growth efforts to drive adoption…

It has been said that playing the long game is the best shortcut. While it may seem that building a brand, becoming a trusted marketing source, and making good on your commitment to quality content is time-consuming, it will save your marketing team time and money in the long run. Join us…

We create content with the hope that it will resonate with our audience or at least grab their attention. But, we shouldn’t have to guess when it comes to what works and what doesn’t when creating marketing campaigns. Join this intriguing talk as we discuss how to analyze your audience’s behaviors, what…

In the rush to run “campaigns”, Marketing blends in the din of campaigns and loses sight of what’s truly important for creating lasting value. Successful campaigns become better and more efficient as they grow. They require less effort to continue to scale. Successful campaigns are those that build momentum. In this session…