Learn from leading subject matter experts in Marketing by viewing our live webinars, panel discussions, and keynote presentations.
Practical Tips for Intent Marketing
The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they are ready to buy. With the emphasis on metrics, this can mean broad brush activities take precedence. Although there is inevitably trial and error involved, there…
The Perfect Answer for B2B Tech Marketing Intent Data: Imperfection
This topical, conceptual discussion for strategic leaders looks at the hype and reality of intent data. Algorithmic approaches to digital marketing such as artificial intelligence (AI) and account based marketing tools imply a perfect system. In fact, the people, processes and technologies that make for successful B2B tech marketing are quite imperfect,…
Creating a Personalized Buyer’s Journey Machine that Drives Retention
The customer journey is a unique and personal experience for everybody. Brands understand the different milestones and funnel states that drive their technology investments to engage their visitors, but automating these Journey signals cohesively across a wide and varied technology stack can be difficult if left to different budgets and multiple decision…
Intent Data: What Really Matters and Why?
There’s a lot going on in your organizations right now. Every company is in some stage of a necessary digital transformation that informs changes in people, processes and technology. Everyone’s striving to become much more customer-focused and analytically driven. And sales and marketing are right in the thick of things. In parallel,…
What Developer Marketing Can Teach Us About Successful ABM
The idea of a buying team is embedded in ABM, yet many marketing and sales teams continue to focus their efforts on the “decision-maker” – often ignoring practitioner groups who are key participants in the purchase. While some might consider Developer Marketing an outlying specialty area, it can provide an important window…
Intentional Revenue: Upping the Odds of Success
Driving record-breaking revenue growth by leveraging the power of AI to identify your best customers and opportunities is an intricate process. In this webinar, Marge Breya will take you through the steps to taking the guesswork out of sales & marketing from planning to execution. Learn how to systematically profile, target, campaign,…
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C-Suite, MDs, Heads, EVPs, SVPs, VPs, Directors, Managers, Investors, Advisors, Analysts, Partners and Consultants within:
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Previous Speaking & Attending Companies
Softserve, OnePlus, ThoughtWorks, Cisco, TD Asset Management, Lionbridge, Panasonic, First Data, ReachLocal, Synchrony Financial, McKesson, Spiceworks, Ziff Davis
SAGE Publications, Workday, Siemens, IBM, HSBC, Hyatt, Thales, Akamai Technologies, Allianz, BNP Paribas, Boyd Communications, DXC Technology, Roche, Trueblaq
Stanley Black & Decker, Verizon, Doehler, Centreon, Philips, Informatica, Emerson, NetSuite, NYSE, BMO, BAE Systems, Morningstar, Thomsen Reuters, Check Point
ViewSonic, Atlas Copco, PwC, Panduit, Anaqua, Merrill Lynch, EDP Software, Frost & Sullivan, SSGA, Aryan Communications, 3N Intelligence, Kimberly-Clark Corp, and more!