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Featured Webinars
Like Tetris™ for B2B, How to Win in the Building Demand Game
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block that…
Engaging With Increasingly Larger and Fragmented Buying Centers
Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell and buy. -Best-in-class organizations acknowledge the shift to digital in their GoToMarket. -In the future, suppliers will face a desire for a “Rep-free” buying process. -Why Sales…
Data-Driven Marketing with a Human Touch
Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made…
CDPs Power the Journey That Drives Demand
High growth businesses utilize data more effectively than their slower growth competitors (Deloitte). With most customer journeys online, personalized and trigger driven content guide the customer through the buying experience. This requires high quality data and a single view of the customer. Integrating data from multiple channels including offline In this talk,…
Why Return: The Surprising New Science of Win-Back Conversations
Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to leave. But does that mean it’s over for good? Or could there be a way to win them back? A new behavioral study from B2B DecisionLabs…
Creating Moments that Matter: 3 Strategies You Can Adopt to Build Amazing CX
Customer experience (CX) has become a critical differentiator between competitors, but a lot of companies are still not getting it right. Accenture estimates 48% of consumers have left a company’s website and made a purchase elsewhere due to a poor experience – so what gives? Let’s face it, buyers have evolved and…
Why Connection Is the New Currency: Meet Customers When It Matters
In our always-on digital world, the refrain “serve up the right message at the right time to the right person,” is always at the forefront. The need to meet customers in their preferred channel with a message that resonates is greater than ever before. But how do you actually achieve this? Customers…
Beyond the Buy: Using ABM to Keep and Grow Accounts
Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. Watch this on-demand webinar featuring SmartBug and RollWorks to learn creative and effective customer retention ABM strategies. Topics discussed are: – Why ABM helps marketers retain customers more than traditional…
Maximizing Marketing Impact: Great Content Combined with Great Distribution
Hyper competitive markets mean that your marketing’s competing on many fronts at the same time. Add in the channel crowding of the last two years and it’s no wonder that buyers often feel overwhelmed simply by the volume of information available to them. To have even a chance of breaking through, you…
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Audience
C-Suite, MDs, Heads, EVPs, SVPs, VPs, Directors, Managers, Investors, Advisors, Analysts, Partners and Consultants within:
Marketing (B2B Customer, Content, Digital, Product, Placement, Field, e-commerce)
Marketing Programs & Campaigns
Communications / Public Relations / Social Media
Brand Management
Product Management
Digital Automation / Marketing Automation
Community & Client Engagement
Demand Generation
Event Management
Sales / Business Development
Featured Presenters
Byrony Seifert
VP of Marketing and Product Delivery, EMEA
TechTarget
Artur Trapizonyan
AI, HPC & Compute Programs Manager, EMEA Marketing
Dell Technologies
Claudia Freudenberg
CMO
Neptune Software
Winfried Schultz
EMEA VP Marketing
Teradata
Erin Fitzgerald
Director, Client Revenue Operations
CloudKettle
Juozas Statnickas
Senior Customer Success Manager, EMEA
TechTarget
Doug Hutton
SVP Products
B2B DecisionLabs
Marianne S. Hewitt
Marketing Strategy and Technology Leader
The Growth Strategy Group
Rebecca Kitchens
Executive Vice President and Publisher
TechTarget
Olivia Dassler
Senior Director of Marketing Programs
BrightTALK
Alex Stern
Marketing Programs Manager
BrightTALK
Hannah Shain
VP of Marketing
Smartbug
Jill Brock
Director of Demand Gen
RollWorks
Karen Naves
SVP, Global Demand Generation
Tealium
Previous Speaking & Attending Companies
Softserve, OnePlus, ThoughtWorks, Cisco, TD Asset Management, Lionbridge, Panasonic, First Data, ReachLocal, Synchrony Financial, McKesson, Spiceworks, Ziff Davis
SAGE Publications, Workday, Siemens, IBM, HSBC, Hyatt, Thales, Akamai Technologies, Allianz, BNP Paribas, Boyd Communications, DXC Technology, Roche, Trueblaq
Stanley Black & Decker, Verizon, Doehler, Centreon, Philips, Informatica, Emerson, NetSuite, NYSE, BMO, BAE Systems, Morningstar, Thomsen Reuters, Check Point
ViewSonic, Atlas Copco, PwC, Panduit, Anaqua, Merrill Lynch, EDP Software, Frost & Sullivan, SSGA, Aryan Communications, 3N Intelligence, Kimberly-Clark Corp, and more!