We brought together B2B marketing, sales, product and enablement leaders as they share insights, learnings and tactics to point the way towards new levels of performance in the coming year. View the on-demand sessions below!
Keynote
Enablement Fueled by Insights Powers GTM Alignment
It may seem obvious that alignment to customers and prospects is critical to your company’s GTM performance. But enabling the buying teams that deliver revenue requires that you’re able to keep your GTM teams continuously aligned on customer needs. This session featuring Forrester VP & Principal Analyst Barry Vasudevan explores how Product/Portfolio…
Agenda
Data-Driven Approaches & GTM Factors: Building a Demand Gen Platform
Often times, B2B organizations scale and grow through hiring star account executives. However, the dependency on account executives leaves the organization vulnerable to ups and downs of individual sales performances, as well as to losing the skills and capabilities in case they leave the company. In order to minimize the negative impact,…
High Impact Sales and Marketing Collaboration
It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Fully integrated companies are more profitable, drive faster growth, and make happier customers. Yet, most sales and marketing teams struggle with achieving this ideal. What are…
Enablement Fueled by Insights Powers GTM Alignment
It may seem obvious that alignment to customers and prospects is critical to your company’s GTM performance. But enabling the buying teams that deliver revenue requires that you’re able to keep your GTM teams continuously aligned on customer needs. This session featuring Forrester VP & Principal Analyst Barry Vasudevan explores how Product/Portfolio…
Align Your Second Generation MAP With Your Digital First Buyer’s Journey
Second generation Marketing Automation Platforms (MAPs) are not flexible enough with access to real time data to deliver the CX your customers deserve. They were not intended to deliver the customer experience expected by buyers today in an omnichannel environment. Today, it’s about orchestrating the journey – not optimizing the campaign! In…
The 5 Real Pillars of Marketing and Sales Alignment
Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five…
Putting the “Go” in Your GTM Plan with Your Executive Team
You’ve come up with a go-to-market plan, but before you can get started you need buy-in from key stakeholders across your organization. For many, this is where the process can slow, or worse, break down. In this session Christa Martin, Partner and CMO of Chief Outsiders, will share how you can overcome…
Engines of Alignment: People, Processes, Data and Measurement
Great execution requires well-thought-through processes. And achieving great execution at scale requires that teams adhere to them. But stack complexity, systems choices and more can make things hard. So, while data and measurement should be a critical input for reaching high-performance, too often they become part of the problem. In this webinar,…
Understanding and Aligning With Buyers to Meet GTM Challenges
In a rare public appearance by Tony Zambito, Founder of the Buyer Persona concept, Tony will talk about how to succeed in your GTM strategies through a deeper understanding of who your buyers are and the problems they encounter. Organizations lacking buyer understanding in a post-pandemic world are out of alignment causing…
Faster. Better. Programs With Alignment Built-in
Alignment is a challenge in the best of times, yet it impacts both efficiency and effectiveness at many points in your GTM. Misalignment and internal silos between teams inhibit innovation and efficient execution. They can cause your buyer journey to be disjointed and worse. That’s why, particularly when times are tough, you’ll…
Diamond Sponsor
Featured Presenters
John Steinert
Chief Marketing Officer
TechTarget
Evan Liang
CEO
LeanData
Rosa Seo
Director, Demand Management NA Services
SAP
Jen Allen
Co-Founder
Social Social
Josh Hill
AVP, Marketing Automation & Technology
RingCentral
Tony Zambito
Founder of Buyer Persona
Tony Zambito, LLC
Barry Vasudevan
Vice President, Principal Analyst
Forrester
Samantha Stone
Founder & CMO
The Marketing Advisory Network
Mary Gilbert
CMO
Folloze
Etai Beck
CEO and Co-founder
Folloze
Christa Martin
Partner & Chief Marketing Officer
Chief Outsiders
Marianne S. Hewitt
Marketing Strategy and Technology Leader
The Growth Strategy Group
Jodi Cerretani
VP Revenue Marketing
RollWorks
Danilo Nikolich
VP SDR
RollWorks
In Partnership With
Audience
C-Suite, MDs, Heads, EVPs, SVPs, VPs, Directors, Managers, Investors, Advisors, Analysts, Partners and Consultants within:
Marketing (B2B Customer, Content, Digital, Product, Placement, Field, e-commerce)
Marketing Programs & Campaigns
Communications / Public Relations / Social Media
Brand Management
Product Management
Digital Automation / Marketing Automation
Community & Client Engagement
Demand Generation
Event Management
Sales / Business Development
Previous Speaking & Attending Companies
Softserve, OnePlus, ThoughtWorks, Cisco, TD Asset Management, Lionbridge, Panasonic, First Data, ReachLocal, Synchrony Financial, McKesson, Spiceworks, Ziff Davis
SAGE Publications, Workday, Siemens, IBM, HSBC, Hyatt, Thales, Akamai Technologies, Allianz, BNP Paribas, Boyd Communications, DXC Technology, Roche, Trueblaq
Stanley Black & Decker, Verizon, Doehler, Centreon, Philips, Informatica, Emerson, NetSuite, NYSE, BMO, BAE Systems, Morningstar, Thomsen Reuters, Check Point
ViewSonic, Atlas Copco, PwC, Panduit, Anaqua, Merrill Lynch, EDP Software, Frost & Sullivan, SSGA, Aryan Communications, 3N Intelligence, Kimberly-Clark Corp, and more!
Audience Demographics
Previous Sponsors
