As we move through Q1, many revenue teams are experiencing fierce competition for new accounts and customer share-of-wallet. And in an environment of economic uncertainty, B2B organizations need to take advantage of any clear opportunity to increase productivity from tighter resources. To be in the best competitive position possible, companies need access to the best possible data on their markets and their accounts, which is where Intent comes in. Because it can improve GTM performance end-to-end and especially to maximize productive engagement with customers and prospects alike.
Join us for Intent: Competing with Better Data, a one-day virtual summit. We’ll explore intent use cases for all your GTM teams, from essential competitive intelligence, to laser-focused personalization, to turbo-charged prospecting and much more.
Keynotes
Real Impact from Intent Data in 2023
Combined with over-arching trends towards digital, the events of the past few years have caused distinct shifts in buyer behavior. And now, as economic headwinds buffet forecasts across tech, there’s even more pressure on Sales and Marketing organizations to drive productivity improvements. At the same time that this puts new customer acquisition…
Using Intent Data to Align to Today’s Tech Buyer Journey
As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers conduct industry research, gather information about vendors and engage with content. To get a better grasp on today’s buyer journey, we surveyed 700+ technology decision makers in TechTarget’s 2022-2023 Media…
Featured Webinars
Maximizing Intent Data and Its Impact on GTM Teams
As marketing and sales teams strive to improve and streamline their GTM strategy, they’re looking for ways to understand where their customers are in the buying journey. More and more businesses are turning to intent data for how it can help uncover the digital footprints left behind by buying centers, and signal…
Email Marketing’s Missing Link: Purchase Intent Data
From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive better open and click-through rates. True email effectiveness stems from a marketer’s ability to personalize the messaging to a prospect’s specific technology need. And yet, with email volumes at an…
Expert Discussion: What is Real Intent Data and What is It Good For?
With the rise in B2B Intent Data popularity, it’s easy to confuse what you want and need with what you can actually get from any particular source or blend. To help clear the air, industry experts Robin Izsak-Tseng from G2 and John Steinert from TechTarget will begin by settling once and for…
Last-Mile Personalization: Intent Insights and Sales Outreach
It’s undeniable that Sales Development plays a crucial role in any B2B tech organization’s go-to-market strategy. Yet, how many of us really stop to think about SDRs as a powerful engine for personalization? As competition for mindshare and wallets gets fiercer, it’s essential to empower SDRs with the insights and data to…
Leading Your Way to Better Demand Capture
Leads could be called “the original B2B intent data” and they’re certainly a first-party component of many good data-based strategies. At the same time, they may be holding some companies back. Since there’s such huge diversity out there, selecting correctly can be a challenge. When you add in internal constituencies’ opinion combined…
Data-Driven Sales Motions: Maximizing Every Touch
Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-driven sales motion. In today’s competitive b2b tech landscape, sales reps are coming head-to-head with the realities of vast business uncertainty. As a result, more deals are stalling because…
APAC Intent Insights for Regional and Field Teams
With so much data at our disposal it can be difficult to determine exactly what to action much less how to action it. In this webinar, we’ll take a look at how today’s modern B2B tech marketing and sales organizations in APAC are working toward a single source of truth by integrating…
Featured Presenters
Adam Lewis
Co-Founder and Solutions Architect
BBD Boom
Colin Mitchell
VP Priority Engine, EMEA Growth Accounts
TechTarget
Renee Tily
VP, Sales Enablement
TechTarget
Brian Dowling
Senior Vice President, Inside Sales
TechTarget
Malachai Threadgill
Principal Analyst
Forrester
Kristin Prosowski
Senior Director, Product Management
TechTarget
Jon Brown
Senior Analyst
Enterprise Strategy Group
Katie Graybeal
Vice President, Segment Marketing
TechTarget
Bill Henry
SVP, Global Acquisition Sales
TechTarget
Jules Gsell
RVP, Growth and Startups Sales
Databricks
Chris Kovalcik
Head of Strategic Sales | New Business
Airtable
John Steinert
Chief Marketing Officer
TechTarget
Jon Panker
Managing Director, APAC
TechTarget
Olivia Dassler
Senior Director of Marketing Programs
BrightTALK
Greg Wood
Sr. Director Marketing Asia Pacific and EMEA
SAS
Robin Izsak-Tseng
VP of Revenue Marketing
G2
Annie Matthews
SVP of Sales
TechTarget
Tamye Oshman
Vice President, Channel Marketing
Xcitium
Nicole Kimmick
Director, Account Based Marketing
Alation
In Partnership With
Audience
C-Suite, MDs, Heads, EVPs, SVPs, VPs, Directors, Managers, Investors, Advisors, Analysts, Partners and Consultants within:
Marketing (B2B Customer, Content, Digital, Product, Placement, Field, e-commerce)
Marketing Programs & Campaigns
Communications / Public Relations / Social Media
Brand Management
Product Management
Digital Automation / Marketing Automation
Community & Client Engagement
Demand Generation
Event Management
Sales / Business Development
Previous Speaking & Attending Companies
Softserve, OnePlus, ThoughtWorks, Cisco, TD Asset Management, Lionbridge, Panasonic, First Data, ReachLocal, Synchrony Financial, McKesson, Spiceworks, Ziff Davis
SAGE Publications, Workday, Siemens, IBM, HSBC, Hyatt, Thales, Akamai Technologies, Allianz, BNP Paribas, Boyd Communications, DXC Technology, Roche, Trueblaq
Stanley Black & Decker, Verizon, Doehler, Centreon, Philips, Informatica, Emerson, NetSuite, NYSE, BMO, BAE Systems, Morningstar, Thomsen Reuters, Check Point
ViewSonic, Atlas Copco, PwC, Panduit, Anaqua, Merrill Lynch, EDP Software, Frost & Sullivan, SSGA, Aryan Communications, 3N Intelligence, Kimberly-Clark Corp, and more!
Audience Demographics
