Attracting and recruiting the best talent has become very competitive. In order to successfully attract the best talent depends on how a company manages the hiring process. Creating a positive candidate experience through the entire recruiting process is crucial. According to a survey conducted by CareerArc, 60% of candidates have had poor experiences. 72% of those candidates have shared their bad experiences online or directly with their colleagues. Employers must enhance the candidate experience to protect their brand. Companies that build a culture predicated on employee development and engagement are more likely to attract top talent.