Welcome to the BrightTALK Summit series. Our summits are a collection of topical webcasts run over the course of one or two days focused on a variety of relevant and timely subjects that matter most to you. They are free to attend. Choose all or specific summit webcasts to attend live or on demand.
The blueprint of how you are delivering your service is a crucial element in ensuring that you have the proper technology to align with your business goals. The service design stage is thus one that is critical in order ..
Pocos elementos son tan conocidos y tan poco aplicados como el catálogo de servicios. Una herramienta básica que bien aplicada mejoraría la cuenta de resultados de muchas compañías, mejoraría la experiencia de usua..
The ever-increasing dependency on technology and the big shift to the cloud has created a far greater set of risks related to any type of disruption or failure. Without your data, you are out of business. How can an orga..
2014 has been the year of the breach. Over the last 12 months, hundreds of thousands have been left vulnerable after having their sensitive data stolen. Snapchat, iCloud and JP Morgan were all hacked within a matter of w..
B2B marketing is about building lasting relationships that rely on reputation, credibility and capability. Modern marketers have to look beyond traditional techniques to take these relationships and their businesses furt..
Not all customers are created equal, but you have the opportunity to turn any customer into a vocal brand advocate. Customer marketing relies heavily on the exploitation of strong customer relationships. To be successful..