It takes two to manage Business-IT relationships

Presented by

Aleksandr Zhuk, President & CEO, Co-founder, BRM Institute & Mark Smalley, Ambassador & IT Paradigmologist

About this talk

Based on recent and ongoing interest in Business Relationship Management, there can be no doubt that BRM is a hot topic. Organizations realize that a better relationship between business and IT will result in more business value from the IT provider’s products and services. But how do you achieve this from a provider’s perspective? What kind of knowledge, skills, behaviors and processes do you need? And because the relationship is by definition with the business, what do you expect from your partners on ‘the other side of the fence’? How can you help them to fulfil their side of the bargain? This webinar references the BRM Institute's Interactive Body of Knowledge (BRMBOK) and the ASL BiSL Foundation's Business Information Service Library (BiSL). After listening to Aleksandr and Mark share their perspectives, there’ll be ample opportunity for you to join in and contribute to the dialogue - you are most welcome!
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Pink Elephant is an international business innovator and knowledge leader in the field of business transformation. With IT and consulting services, Pink Elephant enables clients to translate knowledge and creativity within their organisation into results. Beginning with its foundation in 1980, Pink Elephant has perceived the synergy between man and IT as the most important tool for businesses to innovate and increase their competitive advantage. Pink Elephant is active in more than 20 countries and alongside business and management consultancy also provides Enterprise App Services, IT Services, and Education Services.