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Red Wing Shoe Company harnesses complexity with Intershop

Description: Manufacturer of rugged, durable work boots, Red Wing Shoe Company has sold exclusively through brick-and-mortar channels for more than 100 years. Facing changing customer preferences and worldwide demand for their footwear, Red Wing made the decision to go online.

Red Wing partnered with Intershop to help them develop an e-commerce platform that would support their intricate network of stores, dealers, and industrial accounts, as well as reach new customers all around the world. Watch this short video to learn how Intershop and Red Wing built the organizational bridges for online success.
Recorded Oct 1 2013 3 mins
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Red Wing Shoe Company
Presentation preview: Red Wing Shoe Company harnesses complexity with Intershop

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  • Red Wing Shoe Company harnesses complexity with Intershop Recorded: Oct 1 2013 3 mins
    Red Wing Shoe Company
    Description: Manufacturer of rugged, durable work boots, Red Wing Shoe Company has sold exclusively through brick-and-mortar channels for more than 100 years. Facing changing customer preferences and worldwide demand for their footwear, Red Wing made the decision to go online.

    Red Wing partnered with Intershop to help them develop an e-commerce platform that would support their intricate network of stores, dealers, and industrial accounts, as well as reach new customers all around the world. Watch this short video to learn how Intershop and Red Wing built the organizational bridges for online success.
  • How Channel Shift Fuels Multichannel Growth Recorded: Sep 26 2013 59 mins
    Andy Hoar, Forrester Research & Mark Woodrow, Hubert
    For nearly 70 years, food retailing giant Hubert has supplied the food retail and food service industry with equipment and supplies through its sophisticated direct and mail order operation. But like other B2B organizations, Hubert’s customers are getting more and more sophisticated and demanding. So what happens when traditional direct sales oriented companies move offline customers online?

    Join our special guests Andy Hoar, Senior Analyst Serving eBusiness & Channel Strategy Professionals with Forrester Research, and Mark Woodrow, Vice President of Marketing at Hubert Co. LLC as they tackle the topic of channel shift. The results of a recent Forrester survey on the positive outcomes of channel shift – presented in this webcast - may surprise you. Tune in to arm your organization with facts for shifting offline to online commerce.
  • HP Home & Home Office Store runs on Intershop Recorded: Jan 24 2013 4 mins
    Hewlett-Packard
    Hewlett-Packard, one of the world’s largest consumer electronics brands knows “the customer is king”. They are delivering an exceptional experience across a variety of customer touch points.

    HP uses Intershop software to deliver a tailored shopping experience to a diverse group of purchasing communities. Learn how your business can too. Watch this short video to learn more
  • Xerox Direct and Intershop: A Success Story Recorded: Oct 1 2012 6 mins
    Xerox Direct
    Learn how Xerox Direct increased order values and customer conversion rates with Intershop's e-commerce platform.
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  • Title: Red Wing Shoe Company harnesses complexity with Intershop
  • Live at: Oct 1 2013 5:00 pm
  • Presented by: Red Wing Shoe Company
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