Description: Manufacturer of rugged, durable work boots, Red Wing Shoe Company has sold exclusively through brick-and-mortar channels for more than 100 years. Facing changing customer preferences and worldwide demand for their footwear, Red Wing made the decision to go online.
Red Wing partnered with Intershop to help them develop an e-commerce platform that would support their intricate network of stores, dealers, and industrial accounts, as well as reach new customers all around the world. Watch this short video to learn how Intershop and Red Wing built the organizational bridges for online success.
Andy Hoar, Forrester Research & Mark Woodrow, Hubert
For nearly 70 years, food retailing giant Hubert has supplied the food retail and food service industry with equipment and supplies through its sophisticated direct and mail order operation. But like other B2B organizations, Hubert’s customers are getting more and more sophisticated and demanding. So what happens when traditional direct sales oriented companies move offline customers online?
Join our special guests Andy Hoar, Senior Analyst Serving eBusiness & Channel Strategy Professionals with Forrester Research, and Mark Woodrow, Vice President of Marketing at Hubert Co. LLC as they tackle the topic of channel shift. The results of a recent Forrester survey on the positive outcomes of channel shift – presented in this webcast - may surprise you. Tune in to arm your organization with facts for shifting offline to online commerce.