All businesses have objectives. Focusing on your buyer’s desired return on those objectives is the most effective way to engage. With changes in the buying and selling dynamic, B2B buyers who are ready to buy are much better informed and more empowered than ever, so you need to shift the conversation from your product to their objectives. In this webinar, you will learn a process-based, value-driven approach for success in selling to Status Quo buyers, the most overlooked segment of the market.
RecordedMay 12 201449 mins
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"Lauren Robillard, Sr. Product Marketing Manager, Salesforce Andrew Baker, Sr. Manager, Service Cloud Emerging Products, Sale
"During this webinar we’ll share resources and best practices on how you can:
-Keep customers informed while cutting call volume with self-service
-Increase agent productivity with digital channels, like WhatsApp, by allowing agents to handle up to 10 conversations at a time vs. 1 phone call
-Scale support by automating frequently asked questions with chatbots"
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