The Objective Seller

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Presented by

Tibor Shanto, Renbor Sales Solutions Inc.

About this talk

All businesses have objectives. Focusing on your buyer’s desired return on those objectives is the most effective way to engage. With changes in the buying and selling dynamic, B2B buyers who are ready to buy are much better informed and more empowered than ever, so you need to shift the conversation from your product to their objectives. In this webinar, you will learn a process-based, value-driven approach for success in selling to Status Quo buyers, the most overlooked segment of the market.

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