Empowering Consumer Goods Field Sales Teams, featuring Blackbird Vineyards

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Presented by

Paul Leary, Blackbird Vineyards | Carey Wong & Kelly Ralyea, salesforce.com

About this talk

What if you could empower your field sales teams with the latest technology and get better visibility into their activities at the same time? You can! Salesforce's Global Lead for the Consumer Goods Industry will talk about how the largest and most sophisticated CPG companies in the world are leveraging new mobile technology to gain a competitive advantage in the marketplace, and more importantly how those same tools can be used for small and medium sized consumer goods companies to achieve the same goals. You will also be able to see a live demo of Salesforce being used for Retail Execution, and you will hear from the President of Blackbird Vineyards, on how they are leveraging Salesforce to compete with the largest alcoholic beverage companies in the world.
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