Social Studio: Unified Engagement for the Salesforce Customer Success Platform

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Presented by

Ryan Strynatka, Salesforce

About this talk

The lines between community management and customer service are now blurred. Customers are a post away from reaching your brand and the expectations to engage have never been higher. As customers continue to gain more control over brands, organizations are challenged to adopt a true social customer service strategy. Join Ryan Strynatka, Chief Adoption Officer at Salesforce Marketing Cloud as he walks through the engagement continuum from community management to true social customer care. Learn about the steps it takes to make social the core of your customer services plan.
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