How Chemical Bank Transforms Customer Journeys with Marketing Cloud

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Presented by

John Hatfield, First VP and Director of Marketing, Chemical Bank | John Beauchamp and Colin Berta, Salesforce.com

About this talk

Digital technology has disrupted the relationship between banker and customer from a transaction focused, in-branch, in-person experience to a multi-channel digital experience where the customer is in control. Despite the proven benefits of a customer-driven digital marketing approach, companies still struggle to make the shift because of increasingly strict compliance requirements and customer data locked in disparate legacy systems. Financial services companies must adapt and pivot to the customer in order to remain relevant in today's world. Join this webinar to learn how Chemical Bank uses Marketing Cloud to transform their customer journeys.
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