The Right Data: Your Key To CRM Success

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Presented by

Kate Sarkissian, Brainshark/ Bruce Dury, Salesforce, Kevin Micalizzi, Salesforce

About this talk

Having the right customer data is central to your CRM success. Finding the right accounts and contacts, enriching their information, and keeping them up to date can make or break your sales. Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data—all right where your team works, helping boost your sales productivity. Join us to see how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
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