Customers are smarter than ever. Keeping pace with customer expectations requires businesses to be armed with the right insights at the right time. The State of Analytics is a research study performed by Salesforce research across 2,000 business leaders to discover the changing role of analytics in business, today.
Join Peter Gaylord, Director, Marketing Research and Thought Leadership at Salesforce and Stephanie A. Bendrick, Vice President, Head of Salesforce Optimization at Great West Financial as they walk through the research findings, and explore best practices from leading businesses.
Register for this webinar on November 4th at 11:00 AM PT / 2:00 PM ET to find out how your competition views analytics, and why your company should consider a more data-driven approach.
About Salesforce Research:
Salesforce Research surveyed more than 2,000 business leaders, directors, and executives worldwide to discover:
The changing role of analytics in business today
Areas where analytics usage is on the rise
How high-performing organizations approach analytics
Throughout the report, data is examined relative to business performance to identify patterns for overall success. High-performing teams are defined as those who rated their business performance as much stronger than the competition.