Customer Service Must Go Digital or Face Extinction

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Presented by

Kate Leggett, VP and Principal Analyst, Forrester | Ryan Escober, Product Marketing Manager, Salesforce

About this talk

Customer service is evolving as customers are increasingly connected to each other, to their devices, and to more products than ever before. Join Salesforce Service Cloud and guest Forrester Analyst, Kate Leggett, co-author of the April 2015 Forrester Research Report Contact Centers Must Go Digital or Die, to hear how shifts in customer behavior means call centers must provide digital customer service options, or risk extinction. You’ll also hear from Service Cloud customers on how they’re using self-service options to provide a better customer experience. What you will learn from this webinar: How Customers are changing their behavior to interact with service organizations The importance of service options in a connected world How to leverage proactive service for a better customer experience Hear first hand from a Service Cloud customer on their experience with self-service and Communities
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