Name: Mapping the Customer Journey for Innovation and Iteration
Start: 2016-03-03T17:00:00Z
End: 2016-03-03T17:57:18.000Z
Location: BrightTALK

Salesforce is the world’s most trusted customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. 

Register to listen to on-demand webinars at any time. Whatever your business needs, you'll find a wealth of knowledge and business insights.

4 Ways Remote Sales Team Can Drive Growth

As we started the year, we never imagined how we would have to reimagine our events strategy. Recent Gartner research revealed that 68% of CMOs had canceled or postponed customer-facing marketing events in response to the current pandemic. With so many marketers looking to figure out how to replace the brand awareness and lead volume usually delivered by these events, it’s no surprise that many are turning to virtual events. All businesses, including the small and growing businesses are also rethinking how to create impactful and engaging virtual events.

Join us for a special session to talk more about ways to run successful virtual events — including content, technology, promotion and follow-up. We’ll be hearing from from one of our SMB customer Trailblazer, Ben Hindman, Co-founder & CEO of Splash, and a leader in the events industry Meredith Sain, Senior Director of Product Marketing, and the lead for our SMB Executive events. We will cover insights on how small businesses are converting and connecting with their customers through virtual events, and how solutions can help optimize and ease the transition.

3 Tips to Shift to a Virtual Events Strategy with Salesforce

It’s no secret that marketers are generating unprecedented amounts of data.

But marketers don’t just have a “big data” problem. Marketers’ data is fragmented across many tools and systems. It changes frequently as new tools and metrics become available. These two issues then only get bigger as you scale across regions, business units and brands. At its core, marketing intelligence is about helping marketers connect this fragmented, changing data automatically– so it holistically reflects the reality of your cross channel marketing.

This removes traditional IT road blocks to marketers in control– to make data accessible, to make sense of it, to make it a daily actionable resource for decision making. Marketing intelligence platforms address this problem head on, by automating complex processes like data integration, data modeling and insight generation. With the right information accessible, marketing teams become activated and better able to meet the new marketing mandate: to be an engine of growth.

Marketing Intelligence, Defined
Marketing intelligence is the integrated process of  gathering all disparate marketing data, unifying it so analysis can be comprehensive, and setting KPIs to measure marketing progress and deliver growth across any target channel, market, or customer segment.

Before marketing intelligence platforms, analytics and insights lived outside of marketers’ control– whether in teams of external analysts, or locked in walled-garden business intelligence (BI) platforms. The problem is, traditional BI platforms struggle with unique problems presented by marketing data including adapting to the explosion of marketing technology platforms, and creation of further silos within marketing. (You can read more in our whitepaper here.)

Datorama Marketing Intelligence Driving Business Transformation and Certainty

3 Game-Changing CPQ Features You Can Use Right Now

Get tips on selling smarter and faster with Sales Cloud. Salesforce Distinguished Solution Engineer Iman Maghroori explains how your company can achieve:+26% win rate, +32% lead conversion, +38% sales productivity, +38% forecast accuracy

Intro to Sales Cloud

Meet Pardot, Salesforce’s B2B marketing automation tool. Learn how automation can help increase your marketing ROI up to 34%. Join Distinguished Solution Engineer Iman Maghroori for a 30-minute introduction to Pardot and learn how you can get more from your marketing with fewer resources. In this session, Iman will cover: Marketing email templates for your sales and marketing teams, Email nurtures, Automations, Real-time alerts to help drive more effective sales cycles

Intro to Pardot

Put Salesforce to work for your business, learn best practices to get the most out of your investment. Salesforce has so many great features and tools that it can be hard to know where to start.

Watch this webinar on how to best navigate Salesforce with Distinguished Solution Engineer Iman Maghroori.

Iman will share valuable tips and tricks to help you get started so that you can: Accelerate productivity, Customize Salesforce to meet your business needs, Build any report or dashboard

Top things every sales admin should know

You know those women leaders who change your life? The ones who model empathy, exemplify integrity, and empower others to achieve their goals? In honor of International Women’s Day, we’re bringing some of those inspiring leaders to you — like Ellevest CIO Sylvia Kwan, Loop & Tie Chief Growth Officer Benish Shah, and Salesforce VP Carla Johnson. Join us to hear their advice on how to: Map your career for long-term financial success, Build work-life balance in a work-from-anywhere world, Use mentorship & sponsorship to advance your career

How Inspiring Women Leaders Create Their Own Careers

"Digital sophistication is now a matter of business survival. To compete in today’s landscape of powerful applications, companies in all industries must reimagine their customer experience as connected, personalized, and multi-channel. At the heart of this new paradigm: CRM data that engages customers at every step of their digital journey.

Corporate housing company Furnished Quarters built a number of apps on Heroku that use Salesforce data to engage customers and empower internal teams. Their growing portfolio includes a real-time booking engine for short-term stays, a rental management portal for corporate clients, and a quoting system for the sales team. Their Heroku apps sync CRM data with Service Cloud to deliver personalized experiences that set the gold standard for customer engagement and employee productivity in the corporate housing industry.

In this webinar, you will learn how to:

Develop engaging customer apps using CRM data
Connect to data from any source to power customer-facing digital experiences
Combine Heroku with Sales and Service Cloudsto deliver seamless customer experiences"

How Furnished Quarters Leverages CRM Data to Deliver Personalized Experiences

79% of service professionals say its impossible to provide great service without a complete view of customer interactions. Service agents need to connect and action on data from anywhere. The means, business users in your service organization need easy access to data and IT capabilities.

MuleSoft Composer for Salesforce empowers service teams to connect apps and systems easily to Salesforce Service Cloud, and automate service processes to improve agent productivity and case management without waiting on development resources.

Join this event to hear from Salesforce and MuleSoft leaders on the future of service automation and integrations.

The Future of Service Automation and Integrations with MuleSoft Composer

With competition growing and margins under pressure, small and growing businesses across industries are looking for new ways to scale and drive growth. Providing field service remains a key differentiator with 70% of consumers say they still prefer in-person service appointments over alternatives*. Small and growing businesses must look for ways to make their field service stand out from the crowd.

Vinebrook Homes, a small & growing property management company, revolutionized their field service with a shared view of customer engagement. In just 30 days they were able to fully implement Salesforce Field Service, increasing work completion by 50%, completing 150% more daily home inspections, and delivering the personalized experiences that customers expect.

Join us as CTO of Vinebrook Homes, David Quine, shares how businesses just like you are embracing digital transformation and making field service their new sweet spot, driving efficiency, profits, and providing an excellent customer experience.

Untapped Potential: Boost Productivity & Profits with Field Service

"Today, it’s not just about providing a variety of ways to interact with your business, but ensuring that when customers meet your business on these channels, you know who they are, and have the context needed to provide the right answers the first time around.

Join us as we unpack the 4 secrets to deliver a connected, end-to-end digital customer journey. Increase customer satisfaction across all digital touch-points when you follow these 4 tips."

4 Secrets to Digital Customer Service Success

How to Transform Account Planning with Salesforce Anywhere

"The COVID-19 pandemic, market dynamics, and industry regulations have accelerated digital health adoption and shifted consumer expectations, leaving patients looking to virtually engage with their providers more than ever.

To meet patient demand, healthcare providers must embrace digital platforms and build a high-touch engagement. Implementing a single, secure and scalable digital system can help providers automate processes, connect ecosystems, and elevate customer experiences.

Join us to learn how MIMIT Health and Baptist Health South Florida leverage Salesforce as a complete and flexible digital platform to drive an elevated patient engagement strategy while connecting care teams, clinicians, patients, and family members to drive better experiences and outcomes, faster.

During this webinar you will:

-Learn how to increase patient engagement across their care and wellness journeys
-Hear how to leverage a digital platform to increase access and operational efficiencies
-See how to leverage data and insights to improve outcomes at the individual level and across populations"

Scale Care Anywhere with a Comprehensive Digital Engagement Strategy

Customer experience has always been at the heart of a marketer’s role. In the age of intelligent marketing, there are so many more opportunities to create differentiated experiences and lifelong customers. But marketers aren’t just responsible for driving exceptional customer experience — they also need to understand marketing performance, optimize spend, and maximize ROI to ultimately deliver growth.

To achieve these goals around customer experience and growth, B2B marketers have increasingly adopted an account-based marketing (ABM) strategy, and some are taking it a step further with successful account-based engagement (ABE). Customer experience is more than just marketing – it’s about marketing, sales, and service working together. And sustainable growth is increasingly reliant on the trust and partnership you build through that connected experience.

Join us for this webinar to learn how leading marketers are using ABM strategies to deliver account-based engagements across marketing, sales, and service. The result is exceptional customer experiences and business growth. Attendees will hear from Robert Archachi, Partner and Associate Director, B2B Marketing & Sales, from Boston Consulting Group as he dives into our collaborative research around ABE, and Tracy Eiler, CMO of InsideView, who was a contributor to the research and shares her perspective on how ABE has transformed their business.

No matter where you fall on the ABM maturity curve, this webinar is perfect for novices and veterans alike!

How Marketers are Driving Account Engagement and Growth with ABM

This webinar will cover how Salesforce uses Quip to:

Maintain business continuity across distributed teams.
Run projects, facilitate meetings, and boost teamwork.
Continue driving customer success and keep your sales team on track.

How Quip Helps Teams Work Remotely

What are Leads? How are they different from Accounts and Contacts? How do I Import leads? In this session, I'll answer these questions and introduce some other ideas to help you generate pipeline.

Lead management 101

Trends from nearly 1,400 commerce leaders and 1 billion customers

2020 was one of the craziest years many of us have experienced in our lifetimes. With that in mind, Salesforce wants to equip you with the critical commerce insights you need to prepare for whatever comes next for your business.

In this webinar, you will:

-Explore the full breadth and impact that 2020 has had on digital transformation
- Gain insights from the shopping data of more than 1 billion customers and insights of nearly 1,400 commerce leaders
- Understand why certain channels outperform others
- Enhance your investment and business decision-making skills
And much more

Top Surprises from Salesforce’s State of Commerce

Customer Journey Mapping is all the rage and rightly so. Understanding the customer journey reveals friction and also opportunities for innovation. But there’s more to the story. Customer journey mapping is just the beginning. Best selling author and renowned innovation expert Brian Solis will share with you his “experience” in learning about creative and often counter-intuitive ways to rethink the customer experience and enhance relationships in the process.

Mapping the Customer Journey for Innovation and Iteration

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Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.

Inside Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Mapping the Customer Journey for Innovation and Iteration

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