Mapping the Customer Journey for Innovation and Iteration

"As global industries adapt to the current economic crisis, companies that have an extensive network of partners are best positioned to thrive as they can access new markets and new customers. Learn how Snowflake partnered with Salesforce and 7Summits to expand its partner ecosystem to drive rapid growth in the channel and become one of the fastest-growing tech startups today.

In this webinar you'll learn:

Best practices on how to rapidly onboard and empower partners to grow revenue.
How you can equip your partners with all the tools and resources they need through connected partner portals and native mobile apps."

"Hear from Wunderman Thompson on how they built Sofa Sets, the World’s First Data-Driven Virtual Music Festival, in 5 days to help slow the spread of COVID-19. Leveraging Salesforce Heroku and Marketing Cloud, they rapidly delivered a new way for artists to perform and authentically engage with fans worldwide while raising stay at home awareness.

Join this webinar to learn how:

Build scalable consumer experiences in days with distributed teams
Integrate Heroku and Marketing Cloud to distribute campaign messaging"

"Consumers expect mobile, intelligent, intuitive, and personalized experiences. The expectations are the same when the consumer becomes a patient; yet manual paper processes, technical debt, and strict regulations make delivering this experience a big challenge for many healthcare organizations.

Learn how the University of California, San Francisco Medical Center is using Heroku to build custom apps that:

Integrate with the EHR to streamline the referral process

Simplify scheduling for the patient

Improve the overall patient experience to be empathetic, delightful, personalized, and fast"

"Data is the most valuable asset your company owns, but it’s not enough to just have the data. Data needs to be secured and managed so you can create connected experiences for employees and customers.

Join our webinar to learn how to:

Integrate disparate datasets across the most common business needs

Effectively archive CRM data to improve the end user experience

Strengthen data governance to maintain data integrity and security"

"As businesses adapt to the current economic crisis, financial institutions are finding new ways to process and manage the growing number of PPP (Paycheck Protection Program) loan applications that help small businesses continue to pay their employees. Learn how Webster Bank leveraged MuleSoft and Salesforce to orchestrate the online experience and enable the processing of over 11,000 PPP loans in less than 48 hours.

In this webinar you'll learn:

How to leverage Salesforce Platform to quickly build secure online customer portals
How to use MuleSoft to securely integrate essential systems, orchestrate processes and ensure the secure flow of sensitive data"

This webinar will cover how Salesforce uses Quip to:

Maintain business continuity across distributed teams.
Run projects, facilitate meetings, and boost teamwork.
Continue driving customer success and keep your sales team on track.

What are Leads? How are they different from Accounts and Contacts? How do I Import leads? In this session, I'll answer these questions and introduce some other ideas to help you generate pipeline.

Totally new to Salesforce? Let Master Solution Engineer Iman Maghroori help you dive in with this 30-minute introductory session on how Sales Cloud can help you sell smarter and faster.

"As we started the year, we never imagined how we would have to reimagine our events strategy. Recent Gartner research revealed that 68% of CMOs had canceled or postponed customer-facing marketing events in response to the current pandemic. With so many marketers looking to figure out how to replace the brand awareness and lead volume usually delivered by these events, it’s no surprise that many are turning to virtual events. All businesses, including the small and growing businesses are also rethinking how to create impactful and engaging virtual events.

Join us for a special session to talk more about ways to run successful virtual events — including content, technology, promotion and follow-up. We’ll be hearing from from one of our SMB customer Trailblazer, Ben Hindman, Co-founder & CEO of Splash, and a leader in the events industry Meredith Sain, Senior Director of Product Marketing, and the lead for our SMB Executive events. We will cover insights on how small businesses are converting and connecting with their customers through virtual events, and how solutions can help optimize and ease the transition."

Customer experience has always been at the heart of a marketer’s role. In the age of intelligent marketing, there are so many more opportunities to create differentiated experiences and lifelong customers. But marketers aren’t just responsible for driving exceptional customer experience — they also need to understand marketing performance, optimize spend, and maximize ROI to ultimately deliver growth.

To achieve these goals around customer experience and growth, B2B marketers have increasingly adopted an account-based marketing (ABM) strategy, and some are taking it a step further with successful account-based engagement (ABE). Customer experience is more than just marketing – it’s about marketing, sales, and service working together. And sustainable growth is increasingly reliant on the trust and partnership you build through that connected experience.

Join us for this webinar to learn how leading marketers are using ABM strategies to deliver account-based engagements across marketing, sales, and service. The result is exceptional customer experiences and business growth. Attendees will hear from Robert Archachi, Partner and Associate Director, B2B Marketing & Sales, from Boston Consulting Group as he dives into our collaborative research around ABE, and Tracy Eiler, CMO of InsideView, who was a contributor to the research and shares her perspective on how ABE has transformed their business.

No matter where you fall on the ABM maturity curve, this webinar is perfect for novices and veterans alike!

"Consumers expect mobile, intelligent, intuitive, and personalized experiences. The expectations are the same when the consumer becomes a patient; yet manual paper processes, technical debt, and strict regulations make delivering this experience a big challenge for many healthcare organizations.

Learn how the University of California, San Francisco Medical Center is using Heroku to build custom apps that:

Integrate with the EHR to streamline the referral process

Simplify scheduling for the patient

Improve the overall patient experience to be empathetic, delightful, personalized, and fast"

Customer experience has always been at the heart of a marketer’s role. In the age of intelligent marketing, there are so many more opportunities to create differentiated experiences and lifelong customers. But marketers aren’t just responsible for driving exceptional customer experience — they also need to understand marketing performance, optimize spend, and maximize ROI to ultimately deliver growth.

To achieve these goals around customer experience and growth, B2B marketers have increasingly adopted an account-based marketing (ABM) strategy, and some are taking it a step further with successful account-based engagement (ABE). Customer experience is more than just marketing – it’s about marketing, sales, and service working together. And sustainable growth is increasingly reliant on the trust and partnership you build through that connected experience.

Join us for this webinar to learn how leading marketers are using ABM strategies to deliver account-based engagements across marketing, sales, and service. The result is exceptional customer experiences and business growth. Attendees will hear from Robert Archachi, Partner and Associate Director, B2B Marketing & Sales, from Boston Consulting Group as he dives into our collaborative research around ABE, and Tracy Eiler, CMO of InsideView, who was a contributor to the research and shares her perspective on how ABE has transformed their business.

No matter where you fall on the ABM maturity curve, this webinar is perfect for novices and veterans alike!

"As global industries adapt to the current economic crisis, companies that have an extensive network of partners are best positioned to thrive as they can access new markets and new customers. Learn how Snowflake partnered with Salesforce and 7Summits to expand its partner ecosystem to drive rapid growth in the channel and become one of the fastest-growing tech startups today.

In this webinar you'll learn:

Best practices on how to rapidly onboard and empower partners to grow revenue.
How you can equip your partners with all the tools and resources they need through connected partner portals and native mobile apps."

"Hear from Wunderman Thompson on how they built Sofa Sets, the World’s First Data-Driven Virtual Music Festival, in 5 days to help slow the spread of COVID-19. Leveraging Salesforce Heroku and Marketing Cloud, they rapidly delivered a new way for artists to perform and authentically engage with fans worldwide while raising stay at home awareness.

Join this webinar to learn how:

Build scalable consumer experiences in days with distributed teams
Integrate Heroku and Marketing Cloud to distribute campaign messaging"

"Data is the most valuable asset your company owns, but it’s not enough to just have the data. Data needs to be secured and managed so you can create connected experiences for employees and customers.

Join our webinar to learn how to:

Integrate disparate datasets across the most common business needs

Effectively archive CRM data to improve the end user experience

Strengthen data governance to maintain data integrity and security"

"As businesses adapt to the current economic crisis, financial institutions are finding new ways to process and manage the growing number of PPP (Paycheck Protection Program) loan applications that help small businesses continue to pay their employees. Learn how Webster Bank leveraged MuleSoft and Salesforce to orchestrate the online experience and enable the processing of over 11,000 PPP loans in less than 48 hours.

In this webinar you'll learn:

How to leverage Salesforce Platform to quickly build secure online customer portals
How to use MuleSoft to securely integrate essential systems, orchestrate processes and ensure the secure flow of sensitive data"

As the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.

That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:

• 1/2 shorter average support call wait time
• 1/3 shorter average case handle time
• 92% of support calls answered in two minutes or less

"In turbulent times like these, using data to quickly capitalize on emerging opportunities has never been more important. In this webinar, we’ll show you how Sales Cloud and Tableau can help you better navigate this uncertainty with the enterprise leader in data analytics.

Learn how customers can spot changing risks by bringing in data from anywhere, find hidden opportunities by combining with CRM data, and ultimately empower everyone with enhanced views and data, so that your Sales Operations team can adapt to change and better plan their strategy in dynamic environments."

"With our latest product innovations, Pardot is continuing to find new ways to help B2B marketers engage buyers, close deals, and grow customer relationships. This Winter, we’re thrilled to launch a brand new email build and send experience for Pardot customers! Content creation has never been easier with cloning, drag and drop, and layout flexibility — all powered by marketing automation built on the world’s #1 CRM.

Join us as our Pardot product leadership team dives into some exciting new email capabilities within the Pardot Lightning App! We’ll show you how B2B marketers can fulfill modern content creation needs with an intelligent, connected, and extensible email building experience.

Learn how to:

-Use the drag and drop email template builder on platform to design beautiful Pardot email templates
-Send emails created in Lightning Content Builder through a new list send experience in the Pardot Lightning App
-Enable Sales, Service, and Marketing teams to share content and data to stay coordinated

And finally, we will recap our Summer Release product updates and take a sneak peak into our Winter Release, and beyond!"