Mapping the Customer Journey for Innovation and Iteration

Presented by

Brian Solis, Principal Analyst Altimeter Group, a Prophet Company, Author of X: The Experience When Business Meets Design

About this talk

Customer Journey Mapping is all the rage and rightly so. Understanding the customer journey reveals friction and also opportunities for innovation. But there’s more to the story. Customer journey mapping is just the beginning. Best selling author and renowned innovation expert Brian Solis will share with you his “experience” in learning about creative and often counter-intuitive ways to rethink the customer experience and enhance relationships in the process.

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