Getting Started With Data Governance and Stewardship

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Presented by

Jim Hopkins, Sr. Product Marketing Manager, Salesforce

About this talk

Data Governance continues to be a priority for Salesforce customers, whether they're fast-growing, small businesses, or larger organizations dealing with acquisitions, complex sales teams, and global markets. When managing customer data, it's important that everyone in the organization treats it as a corporate asset. This requires understanding everywhere it will be used (including people, processes, and systems), then determining how to manage the data in a way that will meet the needs of both the users and the overall organization. Join us to learn the best ways to get started and build a strong data governance and stewardship foundation.
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