A Blueprint for Awesome B2B Marketing Campaigns

B2B marketing gets both more exciting and more challenging every day, with new channels to promote your products and services popping up all the time. We hear the same questions from new and veteran marketers alike: As I plan my next campaign, which channels should I focus on and when? When all is said and done, you want to feel great about the campaigns you produce. Join Ryan Johnston, Sr. Manager at Salesforce Pardot, as he takes a look at campaign challenges and how marketers can focus and address efforts early on in the campaign process, working through the basic challenges to achieve campaign greatness. In just 15 minutes, you’ll learn about: – The building blocks comprising a solid campaign effort – Time-saving tips when you are under pressure to deliver – and deliver fast! – Basic blueprints for no-fail campaigns This Web site is provided as a public service under Cosponsorship Authorization # 16-3010-67. It is not an official U.S. government Web site and may contain links to non-U.S. government information. Inclusion of such links does not constitute or imply an endorsement by SBA. SBA is not responsible for the content, accuracy, relevance, timeliness or completeness of linked information. Please use caution when considering a product, service or opinion offered by a linked Web site.