How Salesforce Aligns Sales and Marketing with Wave Analytics

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Presented by

Katie Hurley, Product Marketing Manager, Salesforce | Llana Giovara, Senior Director, Marketing Operations, Salesforce

About this talk

To maintain a competitive advantage, take the right actions, and capture new opportunities, your business needs to move quickly. In order to do this, decision-making within your organization's marketing department needs to happen at the speed of business. Join us as we review how the Salesforce marketing team uses Wave Analytics to answer questions and uncover untapped opportunities to better align with Sales. Our marketing team will share how they collaborate with the sales organization to fix performance gaps and locate programs to double-down on or scale back on to optimize marketing's contribution to the bottom line.
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