How to Start Flipping Your Funnel with Account-Based Marketing

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Presented by

Sangram Vajre, Co-Founder & CMO, Terminus | Jim Hopkins, Sr. Product Marketing Manager, Salesforce

About this talk

Account-Based Marketing (ABM) has gained incredible momentum in the past couple years. Like many things in life, it’s not always as simple as it first sounds. Some marketers have jumped into ABM and seen mixed results. Others aren’t sure where to start. This webinar will give you pointers on how to tackle the most important step in ABM: building your list of target accounts. Hear practical advice from Sangram Vajre, CMO of Terminus—one of the originators of the #FlipMyFunnel ABM movement and author of Account-Based Marketing for Dummies. We’ll show you how to start flipping your funnel using Salesforce, and set yourself up for Account-Based Marketing success.
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