How a Health System Tapped into Social Studio to Improve Engagement & Awareness

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Presented by

Bradley Haller, Social Media Specialist, Mercy | Justin Breitfelder, Healthcare and Life Sciences, Salesforce

About this talk

Mercy serves millions of patients at hospitals and clinics across the Midwest, but it was struggling to find its identity on social media. The health system consolidated its dozens of Facebook pages and partnered with Social Studio to better align its media relations and social media teams, allowing them to focus on creativity, crisis management and customer service. In this session, Mercy’s social media specialist will offer tips for delivering organized, unique and relevant content – on macro and micro levels – and explain how measurement tools are propelling the health system forward.
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