Salesforce's 6th Edition State of Marketing - Trends from Nearly 7,000 Marketing
"Today 73% of customers say that a great experience with one brand raises their expectations of every brand, and so as marketing leaders we are at the forefront of transforming our brands to meet this ever increasing demand.
In our latest and biggest yet state of the world of all things marketing, we surveyed almost 7,000 marketing leaders from every continent, spanning every industry, from small businesses to global brands, and across B2C, B2B and hybrid business models to get their pulse on the new decade of marketing.
In this new era we have exciting innovative technologies like 5G and Blockchain, new challenges with data and AI, plus all the constant challenges with our organizations, marketing channels, analytics, and personalizing customer experiences to deliver on the growth mandate we are all tasked with. We do all this in the midst of a trust crisis between customers, brands, and governments, and facing new regulations like GDPR and CCPA.
Join us as we share the latest insights from the trailblazers that can help you transform your marketing strategy and campaigns and compete successfully in the new decade ahead!"
In our latest and biggest yet state of the world of all things marketing, we surveyed almost 7,000 marketing leaders from every continent, spanning every industry, from small businesses to global brands, and across B2C, B2B and hybrid business models to get their pulse on the new decade of marketing.
In this new era we have exciting innovative technologies like 5G and Blockchain, new challenges with data and AI, plus all the constant challenges with our organizations, marketing channels, analytics, and personalizing customer experiences to deliver on the growth mandate we are all tasked with. We do all this in the midst of a trust crisis between customers, brands, and governments, and facing new regulations like GDPR and CCPA.
Join us as we share the latest insights from the trailblazers that can help you transform your marketing strategy and campaigns and compete successfully in the new decade ahead!"
Recorded
Nov 11 2020
47 mins
Your place is confirmed,
we'll send you email reminders
we'll send you email reminders
Presented by
Chris Jacob, Director, Product Marketing, Salesforce
Chris Jacob, Director, Product Marketing, Salesforce
Presentation preview:
- Channel
- Channel profile
-
How to Price Your Products for Resilience in the New Economy Jan 28 2021 5:00 pm UTC 60 mins
Madhavan Ramanujam, Partner and Board Member, Simon Kucher Kylie Fuentes, VP, Product Management, Salesforce CPQ2020 is the year of the economic imperative. Now more than ever, you’re being called on to build resilience and flexibility into your business models, and to rethink how you build, price, and sell. But this webinar isn’t about convincing you to innovate. It’s about showing you how.
The fact is that companies struggle to monetize their innovations consistently. 65% of products fail at a cost of $260 billion a year, and 83% of companies face downward pricing pressure. These figures come from Madhavan Ramanujam (nicknamed “the price whisperer”) of the consulting firm Simon Kucher.
Join the conversation with Salesforce and Mr. Ramanujam, who distills the lessons of 10,000 projects over 30 years into practical actions you can take, so you can launch new revenue streams, remodel your products, and price for subscriptions—all the things that will determine whether you win or lose in the new economy.
The themes we’ll cover include:
Agile Product Development: Design your innovations around what customers need, value and are willing to pay for in short around the price
Agile pricing: Discover the elusive “good price.” You’ll need an infrastructure for delivering and monitoring pricing guidance in real time, together with greater analytical horsepower and better data
Economic resilience: The shift to subscription is a matter of survival. The good news is that transformation doesn’t need to be disruptive -
How PepsiCo Builds Relationships in the Changing Digital Landscape Jan 26 2021 5:00 pm UTC 49 mins
Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo Sunil Rao, Global Head Consumer Goods Go To Market,For over 100 years, PepsiCo has been building lasting relationships with consumers. To do this effectively in today’s world, it requires internal understanding and capabilities to create relevant conversations with their consumers on evolving digital channels.
Hear from Mike Scafidi, Global Head of Marketing & Advertising Technology at PepsiCo, on how PepsiCo is building, optimizing and measuring performance of digital consumer engagement with Salesforce. -
How Sales Operations Can Transform Sales Processes Jan 21 2021 5:00 pm UTC 44 mins
Sean Cook, Director, Salesforce Labs, Salesforce Kevin Liang, Director, GTM Strategy & Operations, Salesforce Taraneh HosseinAs a sales operations professional, your goal is to roll out processes that help sales teams stay productive and successful while achieving growth. Now more than ever, building resiliency and leading the charge on digital transformation are the keys to planning for future success.
Our new solution, Driving an Effective Sales Transformation, is built for sales ops and powered by Salesforce Maps, Salesforce Anywhere, and Tableau CRM. This solution helps sales teams sell from anywhere with innovative, transparent, and scalable processes.
Join this webinar to learn how you can leverage the power of the Salesforce platform to:
Define, create, and deploy optimized territories with up-to-date data in a matter of minutes
Simplify account handoffs with embedded account plans that use live CRM data accessible from a map interface
Create accurate forecast models based on past performance trends and real-time collaboration with sales leadership -
Tips and Tools to Jump Start a Better Digital Customer Experience Jan 19 2021 5:00 pm UTC 59 mins
Amy Larion, Director of Business Systems, ChowNow Keren Corley, Sr. Manager, Customer Success & Adoption, Salesforce Athena KAs the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.
That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:
• 1/2 shorter average support call wait time
• 1/3 shorter average case handle time
• 92% of support calls answered in two minutes or less -
How Sales Operations Can Transform Sales Processes Recorded: Jan 6 2021 45 mins
Sean Cook, Director, Salesforce Labs, Salesforce Kevin Liang, Director, GTM Strategy & Operations, Salesforce Taraneh HosseinAs a sales operations professional, your goal is to roll out processes that help sales teams stay productive and successful while achieving growth. Now more than ever, building resiliency and leading the charge on digital transformation are the keys to planning for future success.
Our new solution, Driving an Effective Sales Transformation, is built for sales ops and powered by Salesforce Maps, Salesforce Anywhere, and Tableau CRM. This solution helps sales teams sell from anywhere with innovative, transparent, and scalable processes.
Join this webinar to learn how you can leverage the power of the Salesforce platform to:
Define, create, and deploy optimized territories with up-to-date data in a matter of minutes
Simplify account handoffs with embedded account plans that use live CRM data accessible from a map interface
Create accurate forecast models based on past performance trends and real-time collaboration with sales leadership -
How PepsiCo Builds Relationships in the Changing Digital Landscape Recorded: Dec 22 2020 50 mins
Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo Sunil Rao, Global Head Consumer Goods Go To Market,For over 100 years, PepsiCo has been building lasting relationships with consumers. To do this effectively in today’s world, it requires internal understanding and capabilities to create relevant conversations with their consumers on evolving digital channels.
Hear from Mike Scafidi, Global Head of Marketing & Advertising Technology at PepsiCo, on how PepsiCo is building, optimizing and measuring performance of digital consumer engagement with Salesforce. -
How to Price Your Products for Resilience in the New Economy Recorded: Dec 3 2020 61 mins
Madhavan Ramanujam, Partner and Board Member, Simon Kucher Kylie Fuentes, VP, Product Management, Salesforce CPQ2020 is the year of the economic imperative. Now more than ever, you’re being called on to build resilience and flexibility into your business models, and to rethink how you build, price, and sell. But this webinar isn’t about convincing you to innovate. It’s about showing you how.
The fact is that companies struggle to monetize their innovations consistently. 65% of products fail at a cost of $260 billion a year, and 83% of companies face downward pricing pressure. These figures come from Madhavan Ramanujam (nicknamed “the price whisperer”) of the consulting firm Simon Kucher.
Join the conversation with Salesforce and Mr. Ramanujam, who distills the lessons of 10,000 projects over 30 years into practical actions you can take, so you can launch new revenue streams, remodel your products, and price for subscriptions—all the things that will determine whether you win or lose in the new economy.
The themes we’ll cover include:
Agile Product Development: Design your innovations around what customers need, value and are willing to pay for in short around the price
Agile pricing: Discover the elusive “good price.” You’ll need an infrastructure for delivering and monitoring pricing guidance in real time, together with greater analytical horsepower and better data
Economic resilience: The shift to subscription is a matter of survival. The good news is that transformation doesn’t need to be disruptive -
Build Intelligent Experiences with the Salesforce Platform Recorded: Nov 14 2020 49 mins
"Sanjna Parulekar, Sr. Manager, Product Marketing, Salesforce Terence Wynn, Sr. Manager, Product Marketing, Salesforce""Analytics and AI are both powerful technologies that have the ability to transform your organization. However, it can feel daunting to get started, especially in the current business environment.
Watch the webinar to learn how you can get started quickly with AI and analytics on the Salesforce Platform to achieve your most pressing business objectives. In the webinar you’ll learn how to:
-Use analytics and AI to engage with your customers with empathy
-Empower your employees with the right insights to improve customer relationships
-Increase productivity with AI and analytics" -
Marketing Cloud August 2020 New Feature Overview Recorded: Nov 14 2020 82 mins
Sara Vickerman, Associate Product Marketing Manager, Salesforce Allen Hoem, Product Management Director, Salesforce BenjamJoin us for an exclusive look at the new features coming to Marketing Cloud this year. Hear from product experts on the new additions to Datorama, Interaction Studio, Einstein, Pardot, and Distributed Marketing. -
Create a Platform to Automate and Scale Your Small Business Recorded: Nov 13 2020 62 mins
"Ryan Francis, CEO, LaunchPad Lab Pat West, Vice President, Apex Leaders Julianne Tajuba, Manager, Solution Engineering & Her"As Apex Leaders took on more and more clients, they found their white glove service was not scaling well. Every client required many interactions with their internal team, making it difficult to grow the business. To solve this problem, Apex Leaders wanted to give their clients and partners the ability to self serve - get them the things they need in real time without having to pick up the phone to call or email. With that goal in mind, the Apex Leaders' Portal project was born.
During this webinar, we will discuss the challenges of building technology from the perspective of a small business and how Apex Leaders overcame those challenges. We will talk about how Salesforce and its partner ecosystem make it easier for non-tech businesses to build Silicon Valley type experiences with speed and agility." -
Tips and Tools to Jump Start a Better Digital Customer Experience Recorded: Nov 13 2020 60 mins
Amy Larion, Director of Business Systems, ChowNow Keren Corley, Sr. Manager, Customer Success & Adoption, Salesforce Athena KAs the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.
That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:
• 1/2 shorter average support call wait time
• 1/3 shorter average case handle time
• 92% of support calls answered in two minutes or less -
Pardot Product Release Webinar: Reimagine Content Creation with Pardot Recorded: Nov 13 2020 53 mins
Kyle Skibbe, Sr. Director, Product Management, Salesforce Pardot Cari Aves, Sr. Director, Product Management, Salesforce ParWith our latest product innovations, Pardot is continuing to find new ways to help B2B marketers engage buyers, close deals, and grow customer relationships. This Winter, we’re thrilled to launch a brand new email build and send experience for Pardot customers! Content creation has never been easier with cloning, drag and drop, and layout flexibility — all powered by marketing automation built on the world’s #1 CRM.
Join us as our Pardot product leadership team dives into some exciting new email capabilities within the Pardot Lightning App! We’ll show you how B2B marketers can fulfill modern content creation needs with an intelligent, connected, and extensible email building experience.
Learn how to:
-Use the drag and drop email template builder on platform to design beautiful Pardot email templates
-Send emails created in Lightning Content Builder through a new list send experience in the Pardot Lightning App
-Enable Sales, Service, and Marketing teams to share content and data to stay coordinated
And finally, we will recap our Summer Release product updates and take a sneak peak into our Winter Release, and beyond! -
Learn How Tableau Can Empower Your Sales Operations With Data Insights Recorded: Nov 13 2020 44 mins
Zane Murfitt, RVP Sales, Tableau Britt Staniar, Sr. Audience Marketing Manager, Tableau Martha Jaworski, Manager, SalesIn turbulent times like these, using data to quickly capitalize on emerging opportunities has never been more important. In this webinar, we’ll show you how Sales Cloud and Tableau can help you better navigate this uncertainty with the enterprise leader in data analytics.
Learn how customers can spot changing risks by bringing in data from anywhere, find hidden opportunities by combining with CRM data, and ultimately empower everyone with enhanced views and data, so that your Sales Operations team can adapt to change and better plan their strategy in dynamic environments. -
Salesforce's 6th Edition State of Marketing - Trends from Nearly 7,000 Marketing Recorded: Nov 11 2020 47 mins
Chris Jacob, Director, Product Marketing, Salesforce"Today 73% of customers say that a great experience with one brand raises their expectations of every brand, and so as marketing leaders we are at the forefront of transforming our brands to meet this ever increasing demand.
In our latest and biggest yet state of the world of all things marketing, we surveyed almost 7,000 marketing leaders from every continent, spanning every industry, from small businesses to global brands, and across B2C, B2B and hybrid business models to get their pulse on the new decade of marketing.
In this new era we have exciting innovative technologies like 5G and Blockchain, new challenges with data and AI, plus all the constant challenges with our organizations, marketing channels, analytics, and personalizing customer experiences to deliver on the growth mandate we are all tasked with. We do all this in the midst of a trust crisis between customers, brands, and governments, and facing new regulations like GDPR and CCPA.
Join us as we share the latest insights from the trailblazers that can help you transform your marketing strategy and campaigns and compete successfully in the new decade ahead!" -
How Snowflake Modernized its Partner Ecosystem to Drive Rapid Growth Recorded: Nov 10 2020 63 mins
Philip Larson, Sr. Director, Snowflake. Ben Kerford, Senior VP, 7Summit. Ed Cho, Senior Product Marketing Manager, Salesforce"As global industries adapt to the current economic crisis, companies that have an extensive network of partners are best positioned to thrive as they can access new markets and new customers. Learn how Snowflake partnered with Salesforce and 7Summits to expand its partner ecosystem to drive rapid growth in the channel and become one of the fastest-growing tech startups today.
In this webinar you'll learn:
Best practices on how to rapidly onboard and empower partners to grow revenue.
How you can equip your partners with all the tools and resources they need through connected partner portals and native mobile apps." -
How Wunderman Thompson Built a Digital Experience on Heroku in 5 Days Recorded: Nov 5 2020 57 mins
Gareth Jones, Senior VP, Marketing. Thompson Josh Pierry, CEO, Pierry Inc.. Srini Nirmalgandhi, Director, Product Marketing"Hear from Wunderman Thompson on how they built Sofa Sets, the World’s First Data-Driven Virtual Music Festival, in 5 days to help slow the spread of COVID-19. Leveraging Salesforce Heroku and Marketing Cloud, they rapidly delivered a new way for artists to perform and authentically engage with fans worldwide while raising stay at home awareness.
Join this webinar to learn how:
Build scalable consumer experiences in days with distributed teams
Integrate Heroku and Marketing Cloud to distribute campaign messaging" -
How UCSF Health is Building Apps to Improve the Patient Experience Recorded: Nov 4 2020 52 mins
"Ed Martin, Director of Technology, UCSF Health Jerry Young, Product Management Leader, UCSF Health Merima Hadzimuratovic, Pr"Consumers expect mobile, intelligent, intuitive, and personalized experiences. The expectations are the same when the consumer becomes a patient; yet manual paper processes, technical debt, and strict regulations make delivering this experience a big challenge for many healthcare organizations.
Learn how the University of California, San Francisco Medical Center is using Heroku to build custom apps that:
Integrate with the EHR to streamline the referral process
Simplify scheduling for the patient
Improve the overall patient experience to be empathetic, delightful, personalized, and fast" -
How to Secure and Manage Your Data with the Salesforce Platform Recorded: Nov 3 2020 52 mins
"Merima Hadzimuratovic, Product Marketing Manager & Gabe Sumner, Senior Technical Product Marketing Manager, Salesforce"Data is the most valuable asset your company owns, but it’s not enough to just have the data. Data needs to be secured and managed so you can create connected experiences for employees and customers.
Join our webinar to learn how to:
Integrate disparate datasets across the most common business needs
Effectively archive CRM data to improve the end user experience
Strengthen data governance to maintain data integrity and security" -
How Webster Bank Helps Small Businesses with a Streamlined PPP Loan Process Recorded: Oct 29 2020 33 mins
John Guy, EVP and Director, Webster Bank. Rita Jackson, VP Product Marketing, Salesforce. Sam Steiny, Sr Product Marketing."As businesses adapt to the current economic crisis, financial institutions are finding new ways to process and manage the growing number of PPP (Paycheck Protection Program) loan applications that help small businesses continue to pay their employees. Learn how Webster Bank leveraged MuleSoft and Salesforce to orchestrate the online experience and enable the processing of over 11,000 PPP loans in less than 48 hours.
In this webinar you'll learn:
How to leverage Salesforce Platform to quickly build secure online customer portals
How to use MuleSoft to securely integrate essential systems, orchestrate processes and ensure the secure flow of sensitive data" -
How Quip Helps Teams Work Remotely Recorded: Oct 28 2020 56 mins
Ryan Anderson, Product Marketing Director, Salesforce Elizabeth Martin, Product Marketing Manager, SalesforceThis webinar will cover how Salesforce uses Quip to:
Maintain business continuity across distributed teams.
Run projects, facilitate meetings, and boost teamwork.
Continue driving customer success and keep your sales team on track.
We bring companies and customers together.
Salesforce is the world’s most trusted customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
Register to listen to on-demand webinars at any time. Whatever your business needs, you'll find a wealth of knowledge and business insights.
Register to listen to on-demand webinars at any time. Whatever your business needs, you'll find a wealth of knowledge and business insights.
Successfully added emails: 0
Remove all
- Title: Salesforce's 6th Edition State of Marketing - Trends from Nearly 7,000 Marketing
- Live at: Nov 11 2020 5:00 pm
- Presented by: Chris Jacob, Director, Product Marketing, Salesforce
- From: