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How Sales Operations Can Transform Sales Processes

As a sales operations professional, your goal is to roll out processes that help sales teams stay productive and successful while achieving growth. Now more than ever, building resiliency and leading the charge on digital transformation are the keys to planning for future success.

Our new solution, Driving an Effective Sales Transformation, is built for sales ops and powered by Salesforce Maps, Salesforce Anywhere, and Tableau CRM. This solution helps sales teams sell from anywhere with innovative, transparent, and scalable processes.

Join this webinar to learn how you can leverage the power of the Salesforce platform to:

Define, create, and deploy optimized territories with up-to-date data in a matter of minutes

Simplify account handoffs with embedded account plans that use live CRM data accessible from a map interface

Create accurate forecast models based on past performance trends and real-time collaboration with sales leadership
Recorded Jan 21 2021 44 mins
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Presented by
Sean Cook, Director, Salesforce Labs, Salesforce Kevin Liang, Director, GTM Strategy & Operations, Salesforce Taraneh Hossein
Presentation preview: How Sales Operations Can Transform Sales Processes
  • Channel
  • Channel profile
  • Skill Up for Virtual Selling: How Equifax is Helping their Sales Reps Maximize C Recorded: Feb 24 2021 70 mins
    Tressa Mild, Equifax; Tiffani Bova, Salesforce; Jenny Tran, Salesforce; Alexis Rubattino, Salesforce
    We’ve all had to adjust how we work this year, but your salespeople have seen some of the most dramatic changes. Need proof? Since the pandemic, 58% of sales reps think their job has changed forever.

    Whether your reps are just beginning their sales careers or building on decades of experience, they all need to learn how to create and close deals in an all-virtual business environment. They need to learn new skills, processes, and technologies.

    Learn how to do exactly that from the experts making it happen at Equifax and Salesforce. You’ll hear from:

    -Tressa Mild, VP, Chief CRM Experience Architect at Equifax. She’ll explain how she equipped and trained her sales teams to move from spreadsheets to an integrated platform – so they could use a 360° view of their customers to coordinate outreach efforts and deliver a better customer experience.
    -Tiffani Bova, Chief Customer Growth Evangelist at Salesforce. Tiffani will share how sales leaders around the world are skilling up for the shift to virtual selling and putting their customers at the center of their business.
    -Two inside sales product and operations leaders at Salesforce: Jenny Tran and Alexis Rubattino. They’ll describe how they helped Salesforce’s own inside sales teams transform their tools and processes to improve sales and marketing alignment - all while working from home.
  • Build Intelligent Experiences with the Salesforce Platform Recorded: Feb 23 2021 48 mins
    "Sanjna Parulekar, Sr. Manager, Product Marketing, Salesforce Terence Wynn, Sr. Manager, Product Marketing, Salesforce"
    "Analytics and AI are both powerful technologies that have the ability to transform your organization. However, it can feel daunting to get started, especially in the current business environment.

    Watch the webinar to learn how you can get started quickly with AI and analytics on the Salesforce Platform to achieve your most pressing business objectives. In the webinar you’ll learn how to:

    -Use analytics and AI to engage with your customers with empathy

    -Empower your employees with the right insights to improve customer relationships

    -Increase productivity with AI and analytics"
  • Create a Platform to Automate and Scale Your Small Business Recorded: Feb 18 2021 61 mins
    "Ryan Francis, CEO, LaunchPad Lab Pat West, Vice President, Apex Leaders Julianne Tajuba, Manager, Solution Engineering & Her
    "As Apex Leaders took on more and more clients, they found their white glove service was not scaling well. Every client required many interactions with their internal team, making it difficult to grow the business. To solve this problem, Apex Leaders wanted to give their clients and partners the ability to self serve - get them the things they need in real time without having to pick up the phone to call or email. With that goal in mind, the Apex Leaders' Portal project was born.

    During this webinar, we will discuss the challenges of building technology from the perspective of a small business and how Apex Leaders overcame those challenges. We will talk about how Salesforce and its partner ecosystem make it easier for non-tech businesses to build Silicon Valley type experiences with speed and agility."
  • Tips and Tools to Jump Start a Better Digital Customer Experience Recorded: Feb 17 2021 59 mins
    Amy Larion, Director of Business Systems, ChowNow Keren Corley, Sr. Manager, Customer Success & Adoption, Salesforce Athena K
    As the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.

    That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:

    • 1/2 shorter average support call wait time
    • 1/3 shorter average case handle time
    • 92% of support calls answered in two minutes or less
  • Moving from Scrappy to Scale: Digital Transformation Amidst Retail’s New Normal Recorded: Feb 12 2021 50 mins
    John Strain, Chief Digital and Technology Officer, Gap Inc. Rob Garf, Vice President, Strategy and Insights | Retail & Consum
    In an incredible response to the health crisis, most retailers condensed their roadmap for digital transformation from years to weeks, uniting around the customer. They were scrappy — making quick decisions to provide the products and services customers needed — from supplying PPE to curbside pickup. As our industry continues this massive acceleration, retailers must [re]think the necessary path from scrappy to scale. Given that digital transformation is led by humans and not machines, Salesforce surveyed 500 executives globally and interviewed dozens more for a candid look inside their minds. This session will provide insights into how leaders responded and what the future of the industry looks like in the New Normal.
  • An Inside Look at How Small & Growing Businesses Create Apps Fast with Heroku Recorded: Feb 12 2021 64 mins
    Neil Morgan, Managing Director, MorganHR, Inc. Ryan Francis, Partner & CEO, LaunchPad Lab Mala Ravi, Product Marketing Manage
    Building an application that sets you apart from your competitors doesn’t need to be resource intensive. With Heroku, an app-building platform that's part of Salesforce Customer 360, you can give your small but mighty team the tools, languages, and services they need to deliver new products and features that make customers happy and help your business stand out. Come hear how MorganHR, a small & growing business, built an application to help HR teams move beyond spreadsheets with the help of LaunchPad Lab and Heroku.

    Join us to learn:

    -Why Heroku was the platform of choice, allowing MorganHR and LaunchPad Lab to focus on building an app using modern toolsets while having the confidence that their customer-sensitive data was protected

    -How MorganHR was able to quickly pivot and adapt by developing a free version of their core application to help small and mid-sized businesses manage their workforces during difficult times
  • How to Streamline Revenue Operations with Salesforce Native Analytics & AI Recorded: Feb 12 2021 39 mins
    Erica Rabb, Vice President Sales, Salesforce TJ Wynn, Sr. Manager, Product Marketing, Salesforce Stephanie Shaw, Lead Solutio
    Are your revenue operations processes mired in disconnected data and tools? Are your sales teams struggling to accurately predict and influence which deals will come in on time?

    Join us for our upcoming webinar where we’ll showcase how with the brand new Revenue Operations app from Tableau CRM (formerly Einstein Analytics) your sales organization can:

    -Connect ERP, product usage, other disparate data with CRM data for a more complete view of your customer, sales opportunities, and renewals
    -Get up and running quickly with templated dashboards for revenue forecast, pipeline change over time, team performance and more. Then customize for your unique needs!
    -Compare sales rep forecasts with Einstein predicted forecasts to identify risks and create action plans
    -Coach and empower each team member with Salesforce native revenue insights (including on mobile). The Revenue Operations App from Tableau CRM works with Sales Cloud and Industry Clouds, all part of Customer 360, the world's #1 CRM platform.
  • The 5 Steps to Creating Connected Digital Experiences for 2021 and Beyond Recorded: Feb 12 2021 60 mins
    Robert Rose,Founder, The Content Advisory Cathy McKnight,VP of Strategy and Consulting, The Content Advisory Chris Jacob,Se
    Good experiences satisfy customers’ needs. But great ones inspire new needs and wants. Today 88% of customers expect companies accelerate digital initiatives due to COVID-19 so how should a marketer begin? In this webinar, leading analyst Cathy McKnight, VP Strategy and Robert Rose, Founder at The Content Advisory will take you through the five key steps to build connected digital experiences, answers your questions, to build connected digital experiences. This will help your organization break down silos and power content experiences with data and innovative technologies for the new decade ahead.
  • How to Price Your Products for Resilience in the New Economy Recorded: Jan 28 2021 60 mins
    Madhavan Ramanujam, Partner and Board Member, Simon Kucher Kylie Fuentes, VP, Product Management, Salesforce CPQ
    2020 is the year of the economic imperative. Now more than ever, you’re being called on to build resilience and flexibility into your business models, and to rethink how you build, price, and sell. But this webinar isn’t about convincing you to innovate. It’s about showing you how.

    The fact is that companies struggle to monetize their innovations consistently. 65% of products fail at a cost of $260 billion a year, and 83% of companies face downward pricing pressure. These figures come from Madhavan Ramanujam (nicknamed “the price whisperer”) of the consulting firm Simon Kucher.

    Join the conversation with Salesforce and Mr. Ramanujam, who distills the lessons of 10,000 projects over 30 years into practical actions you can take, so you can launch new revenue streams, remodel your products, and price for subscriptions—all the things that will determine whether you win or lose in the new economy.

    The themes we’ll cover include:

    Agile Product Development: Design your innovations around what customers need, value and are willing to pay for in short around the price
    Agile pricing: Discover the elusive “good price.” You’ll need an infrastructure for delivering and monitoring pricing guidance in real time, together with greater analytical horsepower and better data
    Economic resilience: The shift to subscription is a matter of survival. The good news is that transformation doesn’t need to be disruptive
  • How PepsiCo Builds Relationships in the Changing Digital Landscape Recorded: Jan 26 2021 49 mins
    Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo Sunil Rao, Global Head Consumer Goods Go To Market,
    For over 100 years, PepsiCo has been building lasting relationships with consumers. To do this effectively in today’s world, it requires internal understanding and capabilities to create relevant conversations with their consumers on evolving digital channels.

    Hear from Mike Scafidi, Global Head of Marketing & Advertising Technology at PepsiCo, on how PepsiCo is building, optimizing and measuring performance of digital consumer engagement with Salesforce.
  • How Sales Operations Can Transform Sales Processes Recorded: Jan 21 2021 44 mins
    Sean Cook, Director, Salesforce Labs, Salesforce Kevin Liang, Director, GTM Strategy & Operations, Salesforce Taraneh Hossein
    As a sales operations professional, your goal is to roll out processes that help sales teams stay productive and successful while achieving growth. Now more than ever, building resiliency and leading the charge on digital transformation are the keys to planning for future success.

    Our new solution, Driving an Effective Sales Transformation, is built for sales ops and powered by Salesforce Maps, Salesforce Anywhere, and Tableau CRM. This solution helps sales teams sell from anywhere with innovative, transparent, and scalable processes.

    Join this webinar to learn how you can leverage the power of the Salesforce platform to:

    Define, create, and deploy optimized territories with up-to-date data in a matter of minutes

    Simplify account handoffs with embedded account plans that use live CRM data accessible from a map interface

    Create accurate forecast models based on past performance trends and real-time collaboration with sales leadership
  • Tips and Tools to Jump Start a Better Digital Customer Experience Recorded: Jan 19 2021 59 mins
    Amy Larion, Director of Business Systems, ChowNow Keren Corley, Sr. Manager, Customer Success & Adoption, Salesforce Athena K
    As the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.

    That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:

    • 1/2 shorter average support call wait time
    • 1/3 shorter average case handle time
    • 92% of support calls answered in two minutes or less
  • How Sales Operations Can Transform Sales Processes Recorded: Jan 6 2021 45 mins
    Sean Cook, Director, Salesforce Labs, Salesforce Kevin Liang, Director, GTM Strategy & Operations, Salesforce Taraneh Hossein
    As a sales operations professional, your goal is to roll out processes that help sales teams stay productive and successful while achieving growth. Now more than ever, building resiliency and leading the charge on digital transformation are the keys to planning for future success.

    Our new solution, Driving an Effective Sales Transformation, is built for sales ops and powered by Salesforce Maps, Salesforce Anywhere, and Tableau CRM. This solution helps sales teams sell from anywhere with innovative, transparent, and scalable processes.

    Join this webinar to learn how you can leverage the power of the Salesforce platform to:

    Define, create, and deploy optimized territories with up-to-date data in a matter of minutes

    Simplify account handoffs with embedded account plans that use live CRM data accessible from a map interface

    Create accurate forecast models based on past performance trends and real-time collaboration with sales leadership
  • How PepsiCo Builds Relationships in the Changing Digital Landscape Recorded: Dec 22 2020 50 mins
    Mike Scafidi, Global Head of Marketing & Advertising Technology, PepsiCo Sunil Rao, Global Head Consumer Goods Go To Market,
    For over 100 years, PepsiCo has been building lasting relationships with consumers. To do this effectively in today’s world, it requires internal understanding and capabilities to create relevant conversations with their consumers on evolving digital channels.

    Hear from Mike Scafidi, Global Head of Marketing & Advertising Technology at PepsiCo, on how PepsiCo is building, optimizing and measuring performance of digital consumer engagement with Salesforce.
  • How to Price Your Products for Resilience in the New Economy Recorded: Dec 3 2020 61 mins
    Madhavan Ramanujam, Partner and Board Member, Simon Kucher Kylie Fuentes, VP, Product Management, Salesforce CPQ
    2020 is the year of the economic imperative. Now more than ever, you’re being called on to build resilience and flexibility into your business models, and to rethink how you build, price, and sell. But this webinar isn’t about convincing you to innovate. It’s about showing you how.

    The fact is that companies struggle to monetize their innovations consistently. 65% of products fail at a cost of $260 billion a year, and 83% of companies face downward pricing pressure. These figures come from Madhavan Ramanujam (nicknamed “the price whisperer”) of the consulting firm Simon Kucher.

    Join the conversation with Salesforce and Mr. Ramanujam, who distills the lessons of 10,000 projects over 30 years into practical actions you can take, so you can launch new revenue streams, remodel your products, and price for subscriptions—all the things that will determine whether you win or lose in the new economy.

    The themes we’ll cover include:

    Agile Product Development: Design your innovations around what customers need, value and are willing to pay for in short around the price
    Agile pricing: Discover the elusive “good price.” You’ll need an infrastructure for delivering and monitoring pricing guidance in real time, together with greater analytical horsepower and better data
    Economic resilience: The shift to subscription is a matter of survival. The good news is that transformation doesn’t need to be disruptive
  • Build Intelligent Experiences with the Salesforce Platform Recorded: Nov 14 2020 49 mins
    "Sanjna Parulekar, Sr. Manager, Product Marketing, Salesforce Terence Wynn, Sr. Manager, Product Marketing, Salesforce"
    "Analytics and AI are both powerful technologies that have the ability to transform your organization. However, it can feel daunting to get started, especially in the current business environment.

    Watch the webinar to learn how you can get started quickly with AI and analytics on the Salesforce Platform to achieve your most pressing business objectives. In the webinar you’ll learn how to:

    -Use analytics and AI to engage with your customers with empathy

    -Empower your employees with the right insights to improve customer relationships

    -Increase productivity with AI and analytics"
  • Marketing Cloud August 2020 New Feature Overview Recorded: Nov 14 2020 82 mins
    Sara Vickerman​, Associate Product Marketing Manager, Salesforce Allen Hoem​, Product Management Director, Salesforce Benjam
    Join us for an exclusive look at the new features coming to Marketing Cloud this year. Hear from product experts on the new additions to Datorama, Interaction Studio, Einstein, Pardot, and Distributed Marketing.
  • Create a Platform to Automate and Scale Your Small Business Recorded: Nov 13 2020 62 mins
    "Ryan Francis, CEO, LaunchPad Lab Pat West, Vice President, Apex Leaders Julianne Tajuba, Manager, Solution Engineering & Her
    "As Apex Leaders took on more and more clients, they found their white glove service was not scaling well. Every client required many interactions with their internal team, making it difficult to grow the business. To solve this problem, Apex Leaders wanted to give their clients and partners the ability to self serve - get them the things they need in real time without having to pick up the phone to call or email. With that goal in mind, the Apex Leaders' Portal project was born.

    During this webinar, we will discuss the challenges of building technology from the perspective of a small business and how Apex Leaders overcame those challenges. We will talk about how Salesforce and its partner ecosystem make it easier for non-tech businesses to build Silicon Valley type experiences with speed and agility."
  • Tips and Tools to Jump Start a Better Digital Customer Experience Recorded: Nov 13 2020 60 mins
    Amy Larion, Director of Business Systems, ChowNow Keren Corley, Sr. Manager, Customer Success & Adoption, Salesforce Athena K
    As the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.

    That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:

    • 1/2 shorter average support call wait time
    • 1/3 shorter average case handle time
    • 92% of support calls answered in two minutes or less
  • Pardot Product Release Webinar: Reimagine Content Creation with Pardot Recorded: Nov 13 2020 53 mins
    Kyle Skibbe, Sr. Director, Product Management, Salesforce Pardot Cari Aves, Sr. Director, Product Management, Salesforce Par
    With our latest product innovations, Pardot is continuing to find new ways to help B2B marketers engage buyers, close deals, and grow customer relationships. This Winter, we’re thrilled to launch a brand new email build and send experience for Pardot customers! Content creation has never been easier with cloning, drag and drop, and layout flexibility — all powered by marketing automation built on the world’s #1 CRM.

    Join us as our Pardot product leadership team dives into some exciting new email capabilities within the Pardot Lightning App! We’ll show you how B2B marketers can fulfill modern content creation needs with an intelligent, connected, and extensible email building experience.

    Learn how to:

    -Use the drag and drop email template builder on platform to design beautiful Pardot email templates
    -Send emails created in Lightning Content Builder through a new list send experience in the Pardot Lightning App
    -Enable Sales, Service, and Marketing teams to share content and data to stay coordinated

    And finally, we will recap our Summer Release product updates and take a sneak peak into our Winter Release, and beyond!
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  • Title: How Sales Operations Can Transform Sales Processes
  • Live at: Jan 21 2021 5:00 pm
  • Presented by: Sean Cook, Director, Salesforce Labs, Salesforce Kevin Liang, Director, GTM Strategy & Operations, Salesforce Taraneh Hossein
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