Own Your Pipeline with Salesforce Engage
Regardless of your company size or industry, it’s critical that your business stays ahead of the competition. That’s why it’s more important than ever for sales teams to arm themselves with the tools they need to reach the right prospects at the right time. And even more than that, with the right message.
Enter Salesforce Engage. Join us as we explore how this powerful tool can help tailor every prospect interaction, streamline your selling workflows, and enable sales to own their own pipeline. During this 30-minute webinar, you’ll learn how Salesforce Engage can help you:
- be first into every deal
- make every interaction relevant and personal
- put time back into your day, so that you’re productive no matter where you are
Enter Salesforce Engage. Join us as we explore how this powerful tool can help tailor every prospect interaction, streamline your selling workflows, and enable sales to own their own pipeline. During this 30-minute webinar, you’ll learn how Salesforce Engage can help you:
- be first into every deal
- make every interaction relevant and personal
- put time back into your day, so that you’re productive no matter where you are
Recorded
Dec 17 2015
28 mins
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Presented by
Phil Simpson, Regional Sales Manager, Salesforce Pardot
Phil Simpson, Regional Sales Manager, Salesforce Pardot
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Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce Recorded: Jul 26 2016 45 mins
PHIL SIMPSON - Regional Sales Manager, Salesforce PardotB2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams.
Join us for a quick 40-minute look at how Pardot is:
- Powerful enough to deliver the personalized experience that buyers expect
- Simple enough to make this a manageable and scalable effort for your sales and marketing teams
- Connected enough to make working together a seamless process, allowing sales and marketing to deliver a truly frictionless customer experience
We’ll also be joined by a Pardot client, who will share how marketing automation has transformed the way that they market and sell! -
Dear B2B Marketer: A Love Letter From Your Sales Team Recorded: Jul 20 2016 45 mins
TIFFANI BOVA, Global Customer Growth and Innovation Evangelist at SalesforceWe all know that when sales and marketing are in sync, deals close faster and revenues soar. The research tells us it’s true. Our gut tells us it’s true. But putting ideas into action isn’t always so easy. Marketing often lacks perspective on what’s really going on in the field, and how to best influence organizational change. So, we’re calling in an expert to give you insight into what it’s like to “bleed sales.”
Join Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce — and self-proclaimed “recovering sales rep” — as she discusses current trends in B2B marketing, and shares her perspective on how to build better marketing-sales relationships. In this webinar, you’ll learn:
- How to translate current buying trends into actionable playbooks
- Why your sales training isn’t sticking
- Why sales and marketing alignment is more important now than ever before -
Discover the Power of Engagement Studio: Build. Visualize. Improve. Recorded: Jun 30 2016 44 mins
KYLE COLEMAN, Sr. Product Manager - Salesforce PardotBuilding lasting relationships with customers requires consistent, personalized, and relevant engagement. Pardot is thrilled to unleash Engagement Studio, the new solution that allows you to design, test, and measure engagement programs that adapt to buyer behavior using more than 100 triggers.
Join us as Kyle Coleman, Sr. Product Manager at Salesforce Pardot, gives an in-depth look at the power and versatility of Engagement Studio. She will explore:
- How Engagement Studio provides ease of use for complex campaign builds
- How data visualization affords marketers a whole new level of confidence through logic testing and program health reporting
- How marketers can use the Engagement Studio canvas insights to improve and adapt quickly for even better programs and campaigns
You’ll also hear from an early user of Engagement Studio on how this new engine is changing the way they build their B2B marketing programs, allowing them to create complex, meaningful customer experiences with ease! -
How to Rock B2B Engagement in the Age of the Customer Recorded: Jun 30 2016 43 mins
MATHEW SWEEZEY, Principal of Marketing Insights - SalesforceFor today’s B2B marketers, thoughtful customer engagement plays a crucial role throughout every part of the lifecycle. Each interaction must be timely, personalized and relevant — and you have to do it at scale. Nurturing plays a vital role in encouraging engagement, and when done correctly means faster sales cycles, more renewals, and huge growth.
Join Mathew Sweezey, Principal of Marketing Insights at Salesforce, as he explores the latest trends and techniques in customer engagement. Tune in to learn:
- The state of B2B marketing today, including engagement trends
- What a successful nurturing approach looks like
- Creative (and effective!) ways to approach engagement -
Algorhythm – The Pulse of Creativity, Data, and the Future of Brands. Recorded: Jun 30 2016 58 mins
MITCH JOEL - Best-Selling Author and Digital Marketing ExpertWe live in a culture of change. Most B2B companies are overwhelmed by the massive shifts they have to make to their marketing and sales models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force marketing and sales teams to rethink many of their commonly held beliefs about what works in engagement today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient at buying in this very different landscape. Join Mitch Joel for this upcoming webinar and bring an open mind, because the world continues to change and challenge marketing teams like never before. The new B2B marketing leaders are both digitally savvy and understand this new consumer. Algorhythm is your compass. -
Data-Driven Marketing Technologies, Strategies, and Challenges Recorded: May 25 2016 49 mins
Travis Wright | Marketing Technologist & Keynote SpeakerMarketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues.
But roadblocks still exist for marketers in how to use this data to their most strategic advantage. Join Travis Wright, Marketing Technologist and Keynote Speaker, in this May 25th webinar, as he takes a look at these challenges and how data-driven marketing can:
- Help B2B marketers take a fact-based approach and focus their efforts on what works
- Create a solid customer advantage and strengthen customer relationships for both marketing and sales
- Define and optimize critical marketing strategies -
How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce Recorded: May 19 2016 43 mins
PHIL SIMPSON, Regional Sales Manager - Salesforce PardotB2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a look at how Pardot can:
- Provide the insight sales needs to lead the conversation
- Allow marketing to effortlessly nurture leads to a sales-ready state
- Identify target buyers and key stakeholders, and more. -
How to Build an Impactful Brand That Drives Action Recorded: Apr 20 2016 41 mins
JEREMY MILLER - Keynote speaker and bestselling author of "Sticky Branding"Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.
This is what separates average companies from what we call “sticky brands.”
When you have a brand that works, your customers think of you first, and they come back again and again. You form real relationships with your audience. But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.
In this talk, Jeremy Miller will show you how to transform your marketing to create a first choice advantage. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your brand.
Join us on April 20th to learn:
- How to adapt your marketing for active and inactive buyers
- How to build relationships early and often
- The trick to ABC — Always Be Converting -
Driving Growth by Integrating Marketing and Sales for Financial Services Recorded: Apr 13 2016 34 mins
BRYAN LEE - Director, Salesforce Industries | SalesforceFinancial Services marketing is about more than brand awareness. It’s about staying in front of investors even when they aren’t ready to invest. It’s about ensuring your brokers have the latest information about your products and knowing when and how to best communicate with them. It’s about ensuring wealth advisors have the best available tools to make them want to come to your firm - and help them to effectively grow assets under management. There is a new generation of capabilities creating prospect and customer engagement at scale that is personalized, content-driven and relevant.
Join Salesforce and Pardot for a look at how financial services firms are driving growth in new and creative ways leveraging the power of integrated marketing and sales. -
Work Together, Win Together-Sales and Marketing Alignment with Salesforce Pardot Recorded: Apr 12 2016 31 mins
MICHAEL BAFUNDO - Manager, Global Enablement | Salesforce PardotB2B sales and marketing teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way sales and marketing teams could save time and effort and increase revenue generation at the same time?
With Pardot B2B Marketing Automation and Salesforce Engage, sales and marketing teams can sell smarter, maximize campaign efforts, boost productivity, and shorten sales cycles — creating huge wins for both teams. Join us for a quick 30-minute look at how this powerful duo can:
- Provide the insight sales needs to lead the conversation
- Allow marketing to effortlessly nurture leads to a sales-ready state
- Identify target buyers and key stakeholders, and more. -
How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce Recorded: Mar 24 2016 39 mins
PHIL SIMPSON, Regional Sales Mgr.-Salesforce Pardot | ERIC BOLLER, Salesforce.com Developer-NextivaB2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:
- Provide the insight sales needs to lead the conversation
- Allow marketing to effortlessly nurture leads to a sales-ready state
- Identify target buyers and key stakeholders, and more.
Also, hear how implementing Pardot has transformed the way a Pardot client does business! -
Building a B2B Marketing Campaign Blueprint Recorded: Mar 17 2016 39 mins
Ryan Johnston, Demand Generation Sr. Manager | Salesforce PardotGiven the ever-changing (and ever-expanding) amount of channels that we as B2B marketers continue to market through, consistent questions surface when planning that next campaign effort - even for veteran marketers. Which direction first, how many channels should we promote through? And the list continues.
When all is said and done, we want to feel great about the campaigns we produce. Join Ryan Johnston, Demand Gen Sr. Manager at Salesforce Pardot, as he takes a look at campaign challenges and how marketers can focus and address efforts early on in the campaign process, working through the basic challenges to achieve campaign greatness. We’ll learn about:
- The building blocks comprising a solid campaign effort
- Time-saving tips when you are under pressure to deliver - and deliver fast!
- Basic blueprints for no-fail campaigns -
Drive Sales with Intelligent B2B Marketing by Salesforce Pardot Recorded: Feb 23 2016 31 mins
PHIL SIMPSON, Regional Sales Manager - Salesforce PardotB2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 30-minute look at how Pardot can:
- Provide the insight sales needs to lead the conversation
- Allow marketing to effortlessly nurture leads to a sales-ready state
- Identify target buyers and key stakeholders, and more. -
B2B Marketing in 2016: New Roles and Trends You Need to Know About Recorded: Feb 18 2016 43 mins
MATHEW SWEEZEY, Principal of Marketing Insights - SalesforcePurpose, value, trust - these words that are the foundation of the new world of B2B marketing. Incredibly telling, they provide critical clues to the 2016 buyer. Your buyer’s expectations, discovery paths, and mindset are all quite different from just a few years ago. But, how and why are they different?
Unlocking these mysteries holds the key to discovering our new roles as marketers, success in marketing and sales, pipeline, lifecycle for 2016 and beyond. Join Mathew Sweezey, Principal of Marketing Insights at Salesforce, as he shares with us valuable information on the ever-evolving B2B marketing world. You will:
- Explore how today’s buyer is different, and why identifying these differences is crucial to a B2B marketer’s success
- Discover how and why a CMO’s understanding of the new B2B marketing landscape and technology can spell success (or otherwise) for both marketing teams and buyers
- Learn why the future of demand is undeniably now the new “middle” and how this effort is fueling new marketing roles and relationships
Fair Warning: Be prepared to be inspired! -
Step Up Your SEO & SEM Recorded: Jan 28 2016 40 mins
Katie Blair and Bob Dinsmore, Online Marketing Managers-Salesforce | Christina Rohde, Online Sales Account Manager-GoogleS-E-who? S-E-what? Today is the day to seize control of your promotional strategy and push it to the limits. It may not be easy. Some days you may feel like giving up. But your SEO & SEM trainers are here to make sure you taste that sweet, sweet success.
Have you ever wondered how we tackle SEO and SEM here at Salesforce Pardot? Hear from expert trainers, Katie Blair and Bob Dinsmore - Salesforce Online Marketing, on how we approach SEO and SEM to drive leads and pipeline. Our trainers will also be joined by Christina Rohde, Online Sales Account Manager at Google, who will share her expert perspective on goal-crushing, gold-medal-earning, ninja-warrior-level SEM promotional plan ideas for 2016. -
Amp Up Your Email Marketing Recorded: Jan 26 2016 41 mins
Maureen Flaherty, Email Marketing & Campaign Spec.-Salesforce Pardot | Kristen Craft, Director of Business Development-WistiaOverheard in the Salesforce Pardot office...
Ryan: Hey, wanna go grab lunch?
Maureen: Namast’ay and work on this email template.
Email marketing is still the most effective way to reach prospects and customers, and we know that all the smartest marketers include “better emails” on their list of New Year’s resolutions. Email guru, Maureen Flaherty, will share how she approaches email marketing to drive leads and pipeline, all while remaining calm and centered.
Maureen will be joined by guest guru Kristen Craft, Director of Business Development, who will share how Wistia does email marketing and talk trends for the new year. -
Rev Up Your Reporting Recorded: Jan 21 2016 41 mins
Isaac Payne, Sr. Marketing Analyst-Salesforce Pardot | Bonnie Crater, CEO-Full Circle InsightsLET’S GET READY TO… REPORT! Every marketer wants (and needs) to know how effective marketing campaigns are. Have you ever wondered how we know where to invest our marketing dollars here at Salesforce Pardot? Our own reporting drill sergeant, Isaac Payne, will bring the pain (just kidding!), revealing reporting plays we use here at Pardot to make more informed marketing decisions.
To help you really refine your reporting strategy, we’re also bringing in a special guest sensei with black belt reporting know-how to inspire you to go the extra mile in 2016. They may not be able to catch a fly with chopsticks, but they can run KPIs with their eyes closed. And now you can, too. -
Crank Up Your Content Marketing Recorded: Jan 19 2016 42 mins
Jenna Hanington-Sr. Content Strategist/Molly Hoffmeister-Prod. Marketing Mgr.-Salesforce Pardot | Seth Lieberman, CEO-SnapAppATTENTION B2B MARKETERS - grab your red pen, start warming up your brainstorming muscles, don’t forget your thesaurus, it’s time for a content marketing makeover! You’ve got to crank things up a notch in 2016, and our content coaches are here to help you kick things off.
We’ll pull back the curtain on the Salesforce Pardot Marketing team, and share how we approach content marketing to drive more leads and enable our sales team. Plus, we’ll be joined by Seth Lieberman, CEO of SnapApp, who will inspire and motivate you with even more tactical techniques for the ULTIMATE REVENUE-DRIVING CONTENT GAMEPLAN! -
How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce Recorded: Jan 14 2016 32 mins
PHIL SIMPSON, Regional Sales Manager - Salesforce PardotB2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology toolbox. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 30-minute look at how Pardot can:
Provide the insight sales needs to lead the conversation
Allow marketing to effortlessly nurture leads to a sales-ready state
Identify target buyers and key stakeholders, and more. -
Own Your Pipeline with Salesforce Engage Recorded: Dec 17 2015 28 mins
Phil Simpson, Regional Sales Manager, Salesforce PardotRegardless of your company size or industry, it’s critical that your business stays ahead of the competition. That’s why it’s more important than ever for sales teams to arm themselves with the tools they need to reach the right prospects at the right time. And even more than that, with the right message.
Enter Salesforce Engage. Join us as we explore how this powerful tool can help tailor every prospect interaction, streamline your selling workflows, and enable sales to own their own pipeline. During this 30-minute webinar, you’ll learn how Salesforce Engage can help you:
- be first into every deal
- make every interaction relevant and personal
- put time back into your day, so that you’re productive no matter where you are
The Customer Success Platform
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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- Title: Own Your Pipeline with Salesforce Engage
- Live at: Dec 17 2015 6:00 pm
- Presented by: Phil Simpson, Regional Sales Manager, Salesforce Pardot
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