Data-Driven Marketing Technologies, Strategies, and Challenges

Presented by

Travis Wright | Marketing Technologist & Keynote Speaker

About this talk

Marketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues. But roadblocks still exist for marketers in how to use this data to their most strategic advantage. Join Travis Wright, Marketing Technologist and Keynote Speaker, in this May 25th webinar, as he takes a look at these challenges and how data-driven marketing can: - Help B2B marketers take a fact-based approach and focus their efforts on what works - Create a solid customer advantage and strengthen customer relationships for both marketing and sales - Define and optimize critical marketing strategies

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