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Mobile: The New Epicenter of Customer Engagement

Is your app helping you win the battle for screen time?

Consumers have hundreds of mobile moments every day, and every retailer is scrambling to get their fair share.

Your customers are pre-shopping on your site, showrooming in your store and tweeting their mobile-commerce purchases with device in hand. How are you creating mobile moments that matter to your customers? How will you deliver relevant information and get profiling data in return?

Your app, the newest owned media channel, has emerged as the best way to reach customers in a timely and relevant way that helps you build a dialog. Join agency guest Chaotic Moon and Urban Airship as we explore how your app can help you address some of the biggest issues facing retailers today:

• Connecting mobile to in-store visits and purchases
• Personalizing customer experiences
• Maximizing revenue through store, web, mobile web and app
• Loyalty and downstream revenue
• App adoption and usage
Recorded Jul 30 2014 61 mins
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Presented by
Urban Airship
Presentation preview: Mobile: The New Epicenter of Customer Engagement

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  • How to Win Mobile Moments with Multi-channel customer context Recorded: Jun 30 2015 59 mins
    Urban Airship and Forrester Research, Inc.
    Join guest Julie Ask, Vice President at Forrester Research Inc. and Bill Schneider, Director of Product Marketing at Urban Airship.

    Mobile has fundamentally changed customer expectations. They expect access to anything, anytime, anywhere and in context. Organizations that are successfully navigating this shift are transforming their customer journey into mobile moments.

    In this webinar, we'll present strategies and technologies to help you navigate the new mobile mindshift and seamlessly stitch together a contextual view of your customers. New data listening technologies that bridge key customer events in an offline system like a CRM with the rich behavioral mobile data captured by Urban Airship, can make your messaging more personal and relevant. Studies have shown that segmentation on even one data attribute like location history can increase mobile response rates by 4-7x. Join us to hear how the leaders in mobile are winning the hearts and minds of the mobile customer.
  • Get started with smartwatch notifications Recorded: Apr 30 2015 60 mins
    Urban Airship and Forrester Research, Inc.
    People already check their phones on average 200 times per day, primarily for functions outside of the app. Imagine how frequently they will check their watch when notifications and glanceable moments are as conveniently placed on their wrist.

    Join as we cover how to activate the new glanceable moment
    • Smartwatch notifications
    • Use cases for retail, travel, media, entertainment and more
    • Technologies needed to make Smartwatch notifications a success
  • App Love: How to keep your mobile relationship going strong Recorded: Apr 23 2015 28 mins
    Alyssa Meritt and Heidi Tretheway, Urban Airship
    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
  • Fall Release Customer Feature Walkthrough Recorded: Nov 5 2014 59 mins
    Urban Airship's Product Team
    Join our product managers as we review our iOS 8 and fall release in a feature-level tour. You'll see the following in action:

    • iOS 8 and cross-platform interactive notifications
    • Today screen widgets
    • Conversion tracking for Push
    • A/B testing for Push
    And more...
  • Maximize in the moment mobile engagement Recorded: Oct 29 2014 59 mins
    Urban Airship
    Join Gimbal, Urban Airship and guest Forrester Research, Inc. for a live webinar on October 29 at 1 p.m. Eastern to learn about:

    • Forrester analyst Julie Ask tell how developing a messaging strategy based on "mobile moments" can transform your mobile engagement strategy
    • How to intelligently message your guests "in the moment" based off where they are in their shopper journey
    • Best practices to use real-time and historical location data to learn about consumer traffic patterns and identify messaging opportunities
    • How to leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
    • How targeting boosts mobile message response rates four to seven times greater than non-targeted messages
  • Interactive Notifications: the next big thing in mobile engagement Recorded: Oct 15 2014 44 mins
    Urban Airship
    In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.

    The webinar will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. 

We’ll cover:

    • What's in iOS 8 that matters for messaging 

    • Urban Airship cross-platform interactive notifications 

    • Using Widgets in iPhone and Android for messaging

    • Conversion tracking 

    • A/B testing of push messages 


    • Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.
  • Interactive Notifications: the next big thing in mobile engagement (Europe) Recorded: Oct 15 2014 35 mins
    Urban Airship's Product Team
    In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.

    The webinar, scheduled for October 15, will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. 

We’ll cover:

    • What's in iOS 8 that matters for messaging 

    • Urban Airship cross-platform interactive notifications 

    • Using Widgets in iPhone and Android for messaging

    • Conversion tracking 

    • A/B testing of push messages 



    Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.
  • Mobile: The New Epicenter of Customer Engagement Recorded: Jul 30 2014 61 mins
    Urban Airship
    Is your app helping you win the battle for screen time?

    Consumers have hundreds of mobile moments every day, and every retailer is scrambling to get their fair share.

    Your customers are pre-shopping on your site, showrooming in your store and tweeting their mobile-commerce purchases with device in hand. How are you creating mobile moments that matter to your customers? How will you deliver relevant information and get profiling data in return?

    Your app, the newest owned media channel, has emerged as the best way to reach customers in a timely and relevant way that helps you build a dialog. Join agency guest Chaotic Moon and Urban Airship as we explore how your app can help you address some of the biggest issues facing retailers today:

    • Connecting mobile to in-store visits and purchases
    • Personalizing customer experiences
    • Maximizing revenue through store, web, mobile web and app
    • Loyalty and downstream revenue
    • App adoption and usage
  • Industry leaders in Mobile Maturity Recorded: Mar 20 2014 57 mins
    Urban Airship
    Who is leading—and why—in the race to embrace mobile customers.

    Join Forrester Research, Inc., and Urban Airship for a live webinar March 20 at 10 a.m. Pacific to showcase a new data study that reveals trends among the most sophisticated mobile adopters by industry.

    Findings in the Mobile Maturity Benchmarks Report represent survey responses from nearly 500 marketing and technical leaders and senior executives. Respondents shared which mobile tactics are used in their organization, who is responsible for mobile innovation and decision-making, how mobile results are measured, and hurdles/drivers for future mobile development.

    The one-hour webinar will analyze these results, enabling you to measure your organization relative to others within your industry. Register now to hear:

    •Forrester Research, Inc., analyst Ted Schadler’s own research on Mobile Maturity
    •Notable differentiators between veteran and beginner mobile adopters
    •Trends among the top performers of the survey
    •How different departments and industries view mobile
    •Steps you can take to evolve your app on the Mobile Maturity spectrum.
  • Urban Airship Product Webinar Recorded: Mar 13 2014 57 mins
    Paul Biggs
    Urban Airship is excited to unveil the next generation of our Mobile Relationship Management platform. The new suite of tools helps brands transform the experience they deliver to their mobile customers. Join us for a webcast to learn about real-time marketing automaton, iBeacon targeting, dynamic audience segmentation, and more — allowing for more relevant, contextual messaging than ever before.
  • How mobile-first thinking builds and maintains a loyal audience Recorded: Nov 20 2013 60 mins
    Urban Airship
    Mobile strategy webinar featuring AccuWeather

    In this interactive webinar, AccuWeather and Urban Airship dig into the secrets of success for brands that have established a strong relationship with their mobile customers. Find out how the best-loved apps win over loyal audiences and maintain their place on devices—arguably the most valuable real estate on the planet.

    Scheduled for Wednesday, Nov. 20 at 10 a.m. Pacific/ 1 p.m. Eastern, the webinar will cover:

    Thinking revenue from beginning to end
    Scaling for a cross-platform audience
    Aligning your mobile teams and roadmap to your app’s business goals
    Building for mobile vs. traditional web and SMS
    Crafting personalized messaging using automation and segmentation
    How contextual relevancy influences the creation of new AccuWeather products
    Join David Mitchell, Vice President of Digital Media and Product for AccuWeather, and Brent Hieggelke, CMO at Urban Airship, as they discuss what they’ve learned from years of experience working with mobile-first brands.

    AccuWeather will share its journey to mobile success, including how the company built a mobile audience that now dwarfs the traditional web, scaled to handle large audiences on multiple platforms, and deliver a service that does not allow for lateness or downtime.
  • What leading edge brands do differently in mobile Recorded: Sep 26 2013 60 mins
    Urban Airship
    Hosted by Urban Airship with guests A+E Networks and Forrester Research, Inc., this webinar will shine a light on the mobile opportunity and what disruptors are doing to seize it. It will cover:

    • Forrester’s view on the state of mobile in 2014
    • A&E’s journey up the mobile maturity model
    • The “crawl, walk, run” approach major brands take to developing a mobile strategy
    • Success in raising awareness and driving engagement with mobile content
    • Tools for building and retaining your audience
mobilizing relationships
Interactive webinars featuring customer success stories and guest independent research firms to illuminate the mobile opportunity and what disruptors are doing to seize it.

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  • Title: Mobile: The New Epicenter of Customer Engagement
  • Live at: Jul 30 2014 5:00 pm
  • Presented by: Urban Airship
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