Meridith Elliott Powell with guest Amy McIlwain
As social media blurs the line between personal and work-related communication, sales professionals are seizing the opportunity to create meaningful relationships with customers. With over 200 million users, LinkedIn is a rich source of sales leads. But how do you access them? Learn directly from Social Media Expert, Amy McIlwain, how to implement a scalable social media strategy for your sales force, and get results.
In this presentation you’ll learn:
•Linkedin Best Practices: Build your personal brand to add credibility to the individual and to the company
•5 steps for optimizing your LinkedIn profile
•The power of LinkedIn groups
•How to blend the relationship with the individual and the brand
•This importance of LinkedIn analytics