Big Data Use Case: Deriving Real Business Value from Customer Logs

Presented by

Srikanth Desikan, VP Products, Glassbeam

About this talk

Customer logs contain valuable information that can be effectively mined to increase ROI and add business value. In this webinar, Srikanth of Glassbeam will discuss: The hidden value in these data logs How to mine this data and leverage it for business intelligence Why you should trust machine generated data for business decision making He will also go over building an effective architecture to deal with complex log bundles and CRM installed base information.

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Glassbeam’s platform is an automated highly visual solution to unlock the business and operational value of machine data. Glassbeam has a core technology (SPL™) to parse this unstructured / semi-structured data and build a scalable data store and a set of pre-packaged applications for deep analytics.