Chaired by Karen Webber, Marketing Director at Axonn Media
Axonn Media presents a host of content marketing experts to help simplify your content marketing in this bumper webinar.
11:00 Simplifying content marketing strategy - Adrienne Burns, Director of Strategy
11:40 A simple way to train others to create content that gets results - Peter Yates, Director of Client Relations
12:15 Making thought leadership stand out from the crowd - Clare Humblestone, Teaching and Learning Coordinator
12:40 How to make video content that gets watched and shared - Jennifer Morris, Senior Video Producer
13:05 Your content is boring, and here's what to do about it - Charlotte Crowley, Marketing Assistant
13:30 A guide to putting data into context - Billy Maddocks, Director of Data Insights
14:05 Panel discussion about gender in marketing - chaired by Karen Webber, Marketing Director
Stacey MacNaught, Search Director at Tecmark
Kelvin Newman, Chief Cat Herder at Brighton SEO
Alan Boyce, MD of Axonn Media
Visuals are critical to content marketing success. Besides, a picture is worth 1,000 words, right? Then how about a gif, or a video, or a movie? OK, so Lego's budget might be slightly bigger than yours, but there are lots of free tools available to every marketer who is willing to add some creative thought to the process. I'll share my top tips and tools with you in this presentation.
Janaka Abeywardhana and Billy Maddocks from Axonn Media
Technology is becoming an increasingly important tool in the marketer's kit, but it is a complex ecosystem to navigate and sometimes an area that marketers don't feel as comfortable operating in.
In this webinar, you'll get a better understanding of what is possible with marketing technology, learn how you should go about considering various tech solutions and how to structure your team in order to make the most of the potential of marketing technology.
Using research conducted by Axonn Media, managing director Alan Boyce will examine the evidence for claims made about content marketing’s effectiveness – and draw conclusions about the future needs of content strategy and content creation.
Frank Hartkopf, Head of European Content at Axonn Media
While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised. In this webinar, you will learn about the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.
Content optimisation specialist Kenny Davies will discuss what Google has been getting up to in terms of tweaking its algorithm in recent times, and make predictions as to what is likely to come next and how brands should prepare for these changes.
Fergus Parker, CEO of Axonn Media, and Karen Webber, Head of Marketing Communications at Axonn Media
Content marketing is no longer the new kid on the block; it has established itself as a core part of every business strategy. But what lies ahead? What do organisations need to do now to stay ahead of the competition curve? Axonn Media, home to the NewsReach, ReelContent and ContentPlus brands, does regular, extensive research into the latest content marketing trends, and as one of the UK's top digital agencies is perfectly positioned to shine a light on what is next for content marketing.