Hi [[ session.user.profile.firstName ]]

How to take a data-driven approach to content marketing

Stefan Zechner of Western Union and Billy Maddocks of Axonn Media discuss how they take a data-driven approach to achieve content marketing success.
Recorded Sep 30 2015 48 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Stefan Zechner (Western Union) and Billy Maddocks and Tania Varga (Axonn Media)
Presentation preview: How to take a data-driven approach to content marketing

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • How to take a data-driven approach to content marketing Recorded: Sep 30 2015 48 mins
    Stefan Zechner (Western Union) and Billy Maddocks and Tania Varga (Axonn Media)
    Stefan Zechner of Western Union and Billy Maddocks of Axonn Media discuss how they take a data-driven approach to achieve content marketing success.
  • Make content marketing simple: Bumper Edition Recorded: Aug 27 2015 235 mins
    Chaired by Karen Webber, Marketing Director at Axonn Media
    Axonn Media presents a host of content marketing experts to help simplify your content marketing in this bumper webinar.

    11:00 Simplifying content marketing strategy - Adrienne Burns, Director of Strategy

    11:40 A simple way to train others to create content that gets results - Peter Yates, Director of Client Relations

    12:15 Making thought leadership stand out from the crowd - Clare Humblestone, Teaching and Learning Coordinator

    12:40 How to make video content that gets watched and shared - Jennifer Morris, Senior Video Producer

    13:05 Your content is boring, and here's what to do about it - Charlotte Crowley, Marketing Assistant

    13:30 A guide to putting data into context - Billy Maddocks, Director of Data Insights

    14:05 Panel discussion about gender in marketing - chaired by Karen Webber, Marketing Director
    Confirmed panellists:
    Stacey MacNaught, Search Director at Tecmark
    Kelvin Newman, Chief Cat Herder at Brighton SEO
    Alan Boyce, MD of Axonn Media
  • You and your agency: how to live happily ever after Recorded: Apr 21 2015 45 mins
    Moderated by Karen Webber, Axonn Media Marketing Director
    As a marketer, do you know how to get the most out of your agency? Hear what our expert panel thinks makes for a productive relationship.
  • How to harness the power of visual content marketing Recorded: Jan 21 2015 42 mins
    Karen Webber, Axonn Media Marketing Director
    Visuals are critical to content marketing success. Besides, a picture is worth 1,000 words, right? Then how about a gif, or a video, or a movie? OK, so Lego's budget might be slightly bigger than yours, but there are lots of free tools available to every marketer who is willing to add some creative thought to the process. I'll share my top tips and tools with you in this presentation.
  • Content Marketing in the UK: 2015 Benchmarks, Budgets and Trends Recorded: Dec 11 2014 59 mins
    Joe Pulizzi, CMI, and Fergus Parker, Axonn Media
    Join content marketing godfather Joe Pulizzi and Fergus Parker from Axonn Media when they discuss the results of the latest CMI research into the state of the UK content marketing industry.

    Find out what other marketers are doing, where they are spending their budgets and how they are achieving results.

    Joe and Fergus will also share their predictions for what will happen in the industry in 2015 and how marketers in UK and the rest of Europe can prepare.
  • Beyond content: Technology you need for effective content marketing Recorded: Nov 21 2014 33 mins
    Janaka Abeywardhana and Billy Maddocks from Axonn Media
    Technology is becoming an increasingly important tool in the marketer's kit, but it is a complex ecosystem to navigate and sometimes an area that marketers don't feel as comfortable operating in.

    In this webinar, you'll get a better understanding of what is possible with marketing technology, learn how you should go about considering various tech solutions and how to structure your team in order to make the most of the potential of marketing technology.
  • Marketing by the numbers: a data-driven argument for compelling content Recorded: Oct 29 2014 27 mins
    Alan Boyce, Axonn Media MD
    Using research conducted by Axonn Media, managing director Alan Boyce will examine the evidence for claims made about content marketing’s effectiveness – and draw conclusions about the future needs of content strategy and content creation.
  • How to be an effective content marketer Recorded: Oct 14 2014 40 mins
    Karen Webber, Axonn Media Marketing Director
    What sets the effective content marketers apart from the rest? What tools do they use? How do they think? Find out in this webinar by Karen Webber from content marketing agency Axonn Media.
  • Think Local, Act Global: How To Implement A 
Multilingual Content Strategy Recorded: Sep 26 2014 32 mins
    Frank Hartkopf, Head of European Content at Axonn Media
    While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised. In this webinar, you will learn about the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.
  • Navigating the Marketing Technology Landscape Recorded: Sep 11 2014 42 mins
    Peter Yates, Director of Account Management at Axonn Media
    By 2017, CMOs will be spending more on technology than CIOs, so marketers need to learn how to navigate the marketing technology landscape.

    Learn more about this big marketing trend in this webinar presented by Peter Yates, Director of Account Management at Axonn Media.
  • A History of Google Algorithm Updates - and what to do next Recorded: Aug 29 2014 60 mins
    Kenny Davies
    Content optimisation specialist Kenny Davies will discuss what Google has been getting up to in terms of tweaking its algorithm in recent times, and make predictions as to what is likely to come next and how brands should prepare for these changes.
  • Content Marketing Trend Watch: 2014 and beyond Recorded: Sep 23 2013 31 mins
    Fergus Parker, CEO of Axonn Media, and Karen Webber, Head of Marketing Communications at Axonn Media
    Content marketing is no longer the new kid on the block; it has established itself as a core part of every business strategy. But what lies ahead? What do organisations need to do now to stay ahead of the competition curve? Axonn Media, home to the NewsReach, ReelContent and ContentPlus brands, does regular, extensive research into the latest content marketing trends, and as one of the UK's top digital agencies is perfectly positioned to shine a light on what is next for content marketing.
Content marketing webinars from the leading UK specialist
Axonn Media is the leading UK content marketing specialist agency.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How to take a data-driven approach to content marketing
  • Live at: Sep 30 2015 3:00 pm
  • Presented by: Stefan Zechner (Western Union) and Billy Maddocks and Tania Varga (Axonn Media)
  • From:
Your email has been sent.
or close