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IBM Webinar: 5 Steps to Nurture Customer Loyalty and Increase Profitability

In today's competitive marketplace, building long lasting relationships with customers is key to increasing customer lifetime value, satisfaction and advocacy. But as the modern multi-channel consumer becomes more empowered than ever, organizations are struggling to identify the right customers to target with the right offers through the right channels – let alone deliver this in the most cost-efficient way. By leveraging customer analytics, organizations move from reacting - chasing after a customer who has already defected, to predicting - proactively reaching out to customers to ensure satisfaction and recurring business.

In this webinar, IBMWW Predictive Analytics Retail Sector Leader Colin Linsky will cover 5 key strategies to enhance customer loyalty:
- Understanding drivers that affect customer loyalty
- Targeting those customers who will deliver the most value
- Delivering personalized offers to customers to strengthen relationships and drive revenue
- Identifying indicators that lead to defection and proactively retaining at-risk customers
- Turning satisfied customers into loyal advocates

(Will be hosted in English)
Recorded Sep 10 2014 56 mins
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Presented by
Colin Linsky, IBM Predictive Analytics Retail Sector Leader
Presentation preview: IBM Webinar: 5 Steps to Nurture Customer Loyalty and Increase Profitability

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    (Will be hosted in English)
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    Save time...Save Money...Save Resources...Improve Efficiency.


    For further information please call us on 0845 345 0935 or email spssmktg@uk.ibm.com
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  • Live at: Sep 10 2014 8:00 am
  • Presented by: Colin Linsky, IBM Predictive Analytics Retail Sector Leader
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