Elevate your content marketing with video

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Alwyn Gosford - Getty Images Senior Video Art Director
Research has shown that video can increase engagement with content in multiple ways – from increased brand perception, to better landing page conversion and sharing of viral content. It has become a ‘must-have’ part of content marketing for both B2B and B2C businesses.

But how do you incorporate video into your content marketing strategy? What role can it play as part of your brand, and how do you create engaging and impactful video content?

Join Getty Images Senior Video Director, Alwyn Gosford as he outlines tips on how to engage your audience through video content marketing, and his checklist for creating impactful video content to drive engagement and conversions.

About the presenter: Alwyn Gosford, Getty Images Senior Video Art Director

Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it's video collection. After placements in Toronto and Los Angeles, he is now based in London where he works with independent filmmakers and production companies from across Europe to develop and realize video shoots for use across advertising and media, as well as hosting video training sessions for both contributors and clients.
Aug 13 2014
60 mins
Elevate your content marketing with video
video content marketing
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Content Marketing

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    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • More than ever before, brands are redefining success to include a sense of 'social responsibility' and so we're seeing brands challenge the status quo, defy old practices and build social good into their business models. This is an exciting time when the images we create and use to visualize these intrepid leaders can be used to inspire and encourage them and also be used as an agent for change. Join Getty Images Creative Insights Manager, Jacqueline Bourke for an in-depth look at the Vanguardians visual trend and discover how to use this imagery in your campaigns to inspire your audience.
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now.

    Join BrightTALK’s PR for Your Webinar to learn:
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    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • In 2007, a CMO Council study tracked how senior marketers were embracing the customer in real-time, personalized engagements. Were we realizing the goal of “right message, right time, right channel” in our communications? In the study, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. 60 percent predicted personalization as a key route to maximize customer revenue, but the majority indicated they lacked the metrics needed to effectively leverage data to personalize experiences.
    Eight years later, many marketers feel they are in the same position as they struggle to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue – not engagement metrics, like clicks or views- is the goal.
    While marketers still look to power experiences with personalization and relevance, customers now have different needs. Service expectations—from self-service to always-available personal or face-to-face service—rapidly increase as customers are not willing to wait for resolutions to issues. Our customers have new and more compelling options from disruptors. Despite years of loyalty building, customers are more willing to leave a brand in favor of experiences and service options that deprioritize pricing and promotions. Customers now demand to be known and heard.
    To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now. You’ve seen BrightTALK’s Dallas Jessup on CNN, the Today Show and ABC, as well as in NY Times, People and USA Today. She’ll share her 5 proven steps to leverage PR to pull larger qualified audiences to your webinar.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Over the course of numerous acquisitions, ACI Worldwide, a leader in banking and payment solutions, found themselves in the untenable situation so many firms find themselves in today — a giant content hairball made more challenging by departmental silos and disparate content management and delivery systems. The company realized that to overcome the obstacles of their legacy approach to managing content, they would have to rethink they way they work. The challenge involved designing, funding, and implementing an unified content strategy — one that would help the firm migrate the content stored in different content management systems — and authored by different content creation teams — into a single CMS.

    Join Scott Abel, The Content Wrangler, for a one-hour progress report with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide, who will discuss the challenges the company has had to overcome as they made the move to SDL LiveContent Publication Manager and the XML authoring tool, XMetaL. Attendees will learn of some of the issues faced by the team as they’ve worked to migrate content from unstructured Microsoft Word, Adobe FrameMaker, and other content creation applications into structured DITA XML. Although the team is only half-way through implementation, the lessons learned are valuable for any team hoping to make a similar move.
  • Channel
  • Channel profile
  • Visual Trends Webinar: Vanguardians - Imagery showing social good Recorded: Jul 30 2015 42 mins
    Jacqueline Bourke, Creative Insights Manager
    More than ever before, brands are redefining success to include a sense of 'social responsibility' and so we're seeing brands challenge the status quo, defy old practices and build social good into their business models. This is an exciting time when the images we create and use to visualize these intrepid leaders can be used to inspire and encourage them and also be used as an agent for change. Join Getty Images Creative Insights Manager, Jacqueline Bourke for an in-depth look at the Vanguardians visual trend and discover how to use this imagery in your campaigns to inspire your audience.
  • Wonderlust: tapping into the boundless beauty of nature Recorded: May 28 2015 54 mins
    Pam Grossman - Director of Visual Trends, Getty Images
    “There is a desire not just to see and do more, but to be more”

    As the world becomes more digital, we long for imagery and experiences that make our eyes widen and our jaws drop. A sense of wonder makes us human, and spurs us on to search for beauty and meaning as we traverse the planet – and beyond. 


    Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Wonderlust visual trend and discover how your campaigns can inspire your audience by tapping into the boundless beauty and wonder of nature.
  • Small screen, big picture: How to make a visual impact on mobile Recorded: Apr 30 2015 53 mins
    Guy Merrill – Senior Art Director, Getty Images
    As mobile overtakes desktop usage, and statistics show 70% of mobile searches lead to online action within an hour, having an impactful mobile presence for your brand is imperative.

    But how do you build a mobile experience with impact? Join Senior Art Director Guy Merrill as he outlines the science behind what makes an image effective on mobile and to hear tips on how to use visual content to pack the most punch for your brand’s mobile experience.
  • Genderblend: The new visual language of gender marketing Recorded: Mar 12 2015 60 mins
    Pamela Grossman, Director of Visual Trends - Getty Images
    Masculine/Feminine. Girl/Boy. Trailblazer/Caretaker.

    We’re witnessing an exciting evolution of gender identity, and rapidly shifting away from a world of ‘either/or’. How is this blurring of gender impacting on advertising, media and popular culture as this trend moves into the mainstream?

    Join Getty Images Visual Trends Director, Pam Grossman, for this in-depth exploration of the Genderblend visual trend and discover how your visual branding and campaigns can benefit from a blurring of the gender lines.
  • iStock Briefing: Top visual design trends for 2015 Recorded: Jan 20 2015 45 mins
    Rebecca Swift, trends expert - iStock by Getty Images
    Move over, 2014. The New Year is making an entrance. And it has a whole crop of new design trends in its back pocket.

    From sensory immersion to super still, these are the gems that will be calling the creative shots in 2015. We’ve been taking some serious notes, and we’re going to let you cheat.

    Register for this webinar to get the beat on the biggest visual design trends of 2015 with iStock by Getty Images’ trends expert Rebecca Swift. See how they can help your work blaze a new trail in the New Year.

    istock.com/2015trends
  • The CMO Content Marketing Show Recorded: Dec 10 2014 57 mins
    Moderator: Lindley Gooden, Sylvia Jensen, Oracle Marketing Cloud, Nadia Barmada Getty Images, Simon Lees, BrightTALK
    It's the word of the moment and not by chance. If content was always king, the digital era has brought it under the spotlight of a global audience. Content became democratised, easily accessible, shareable and trackable. And filled CMO's nightmares everywhere.

    Join this live panel of experts for a recap on what were the biggest transformations on the industry and what CMO's should be looking for next year.
  • Monetizing Video Content: How to license your footage as stock Recorded: Nov 25 2014 45 mins
    Andrew Delaney - Director of Creative Content, Getty Images
    With the accelerated rise of digital media, and as brands and individuals all become publishers, the demand for video content has been growing exponentially. Getty Images are increasingly on the lookout for relevant, local content to support the needs of the market. How can Australian agencies, filmmakers and production companies that are generating a lot of content benefit from this trend?

    Join Getty Images' Creative Content Director, Andrew Delaney, as he outlines:

    •The latest trends in consumption, producing and distributing video content
    •Australian demand for stock footage
    •What makes sellable stock video: topics, styles, technology
    •Practical tips on working with Getty Images as a video contributor: technical requirements, contracts, submission process

    If you want to monetise your existing b-roll or unused production video, or you are interested in shooting for stock in the future, this webinar is for you.

    About the presenter:
    Andrew Delaney - Global Director of Creative Content
    Andrew Delaney and his team are responsible for the development of Getty Images¹ video content. Working closely with filmmakers and art directors from across the globe, Andrew plays a critical role in ensuring that Getty Images continues to meet the changing needs of creators around the world.

    Andrew began his career in 1989 with Tony Stone Images in London and moved to the U.S. in 1998 for Getty Images. He is now the Global Director of Creative Content across both Getty Images and iStock portfolios, based in New York. Andrew¹s two decades of art directing in Europe and America fuel his expertise on creativity and content.
  • Creative in Focus: Getty Images 2015 Visual Trends Briefing Recorded: Nov 19 2014 53 mins
    Pamela Grossman, Director of Visual Trends - Getty Images
    The Creative In Focus book is Getty Images’ annual predictor of the most impactful visual and cultural trends for the coming year. It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

    Join Getty Images’ Visual Trends Director, Pam Grossman, for this in-depth exploration of the upcoming imagery and aesthetic shifts that will change what we see in brand communications, advertising, and design next year and beyond.

    Based on research conducted by Getty Images Creative Research team, the 2015 visual trends briefing will bring you up to date on the key visual insights and trends shaping visual communication. Register now for this exclusive preview.
  • Elevate your content marketing with video Recorded: Aug 13 2014 60 mins
    Alwyn Gosford - Getty Images Senior Video Art Director
    Research has shown that video can increase engagement with content in multiple ways – from increased brand perception, to better landing page conversion and sharing of viral content. It has become a ‘must-have’ part of content marketing for both B2B and B2C businesses.

    But how do you incorporate video into your content marketing strategy? What role can it play as part of your brand, and how do you create engaging and impactful video content?

    Join Getty Images Senior Video Director, Alwyn Gosford as he outlines tips on how to engage your audience through video content marketing, and his checklist for creating impactful video content to drive engagement and conversions.

    About the presenter: Alwyn Gosford, Getty Images Senior Video Art Director

    Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it's video collection. After placements in Toronto and Los Angeles, he is now based in London where he works with independent filmmakers and production companies from across Europe to develop and realize video shoots for use across advertising and media, as well as hosting video training sessions for both contributors and clients.
  • Visual Trends to Drive Your Content Marketing Recorded: Jul 17 2014 61 mins
    Guy Merrill - Senior Art Director, Getty Images
    Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

    Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

    About the presenter:
    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
  • Visual trends to drive your content marketing Recorded: May 14 2014 51 mins
    Guy Merrill - Senior Art Director, Getty Images
    Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

    Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

    About the presenter:
    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
  • Content Marketing – Involvieren Sie Ihr Publikum durch visuelles Storytelling Recorded: Apr 24 2014 32 mins
    Markus Lutz – Marketing Director EMEA, Getty Images
    Die Verwendung ausdrucksstarker Bilder ist der beste Weg, die Bindung mit Ihrer Zielgruppe zu stärken und eine bedeutsame und nachhaltige Beziehung zu ihr aufzubauen!

    Seien Sie dabei, wenn Getty Images Marketing Director Markus Lutz über die Wirkung spricht, den visuelle Inhalte auf die Kommunikation der heutigen vielfältigen Medienumgebung haben. Erfahren Sie, wie Marken eine tiefe emotionale Bindung mit ihren Konsumenten aufbauen können, indem Sie kulturell relevante und visuell ausdrucksstarke Inhalte wählen.
  • The yin and yang of powerful brand stories Recorded: Feb 27 2014 59 mins
    Rebecca Swift, Creative Planning - iStock and Julie Cottineau, CEO - BrandTwist
    Learn how to build brand recognition using words and images that work together to tell a clear, consistent and compelling story.

    As Head of Creative Planning at iStock, Rebecca Swift understands the power of imagery. As Founder and CEO of BrandTwist, and former VP of Brand for Virgin, Julie Cottineau knows how to weave cohesive stories that get brands noticed. Together they’ll explain how to keep your visual and verbal brand identities in sync. They’ll break down the three main tones that resonate with customers and share examples of brands that have found the perfect yin-yang balance by understanding that the whole of their brand tone is greater than the sum of its parts.

    Find all the visuals you need to match your verbal identity at www.istockphoto.com



    By registering for the webinar you are agreeing to receive communications from BrandTwist, LLC and understand that all messaging to you is governed by BrandTwist's Privacy Policy set forth at BrandTwist.com.
  • Femme Flux: the latest visual trends research on marketing to women Recorded: Nov 13 2013 49 mins
    Pamela Grossman, Senior Creative Planning Manager - Getty Images
    Please join Getty Images senior researcher, Pam Grossman as she shares her latest visual trends research on contemporary depictions of females in imagery, and the impact on marketing to women. Please join us to hear how these eye-opening trends can influence how your brand can more effectively engage with female customers.

    As Getty Images Creative Planning Manager, Pam has a unique insight into how images work in advertising, and the key factors in choosing powerful imagery for campaigns. In this webinar, Pam will cover such topics as heroines, real beauty/real bodies, funny ladies, and the representation of parenthood and work life in today’s rapidly evolving visual landscape. Pam will also highlight brands and campaigns that are leading the way with authentic and diverse representations of women.
The latest image trends research from Getty Images
Discover the research and curation behind the images and video that can help you tell your story. See more at stories.gettyimages.com

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  • Live at: Aug 13 2014 2:00 pm
  • Presented by: Alwyn Gosford - Getty Images Senior Video Art Director
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