Elevate your content marketing with video

Alwyn Gosford - Getty Images Senior Video Art Director
Research has shown that video can increase engagement with content in multiple ways – from increased brand perception, to better landing page conversion and sharing of viral content. It has become a ‘must-have’ part of content marketing for both B2B and B2C businesses.

But how do you incorporate video into your content marketing strategy? What role can it play as part of your brand, and how do you create engaging and impactful video content?

Join Getty Images Senior Video Director, Alwyn Gosford as he outlines tips on how to engage your audience through video content marketing, and his checklist for creating impactful video content to drive engagement and conversions.

About the presenter: Alwyn Gosford, Getty Images Senior Video Art Director

Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it's video collection. After placements in Toronto and Los Angeles, he is now based in London where he works with independent filmmakers and production companies from across Europe to develop and realize video shoots for use across advertising and media, as well as hosting video training sessions for both contributors and clients.
Aug 13 2014
60 mins
Elevate your content marketing with video
video content marketing
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Content Marketing

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  • Information-led content strategies are creating exceptional customer experiences that power organizational success, but how do we ensure this in a global context for the majority of users consuming our content in languages other than English? Technical communication professionals have a unique vantage point, collaborating across the enterprise with unique access to products and services from the perspective of usability communicated in technical information.

    In this session, we focus on successful global content strategies from the perspective of globalization. Whether your content is unstructured, structured or if you are planning migration to DITA-XML, we explore localization best practices to get the most out of your translation workflow in terms of quality, agility and transparency.

    About Diana Ballard

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  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
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    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
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  • Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.

    Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.

    Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.

    Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.

    In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.

    In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.
  • Event sponsorship can be the biggest purchase a marketer will make. If done well, events provide a unique platform for face-to-face interaction with prospects, which is unrivalled through other marketing programmes.

    However, with a growing focus on ROI, they can also be a costly mistake if not executed correctly.

    In this webinar, Phil Cooper from Closer Still Media will use his experience of organizing one of the largest cloud computing tradeshows in the world, to share success stories and practical tips that will leave you stand full to bursting.

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    -Picking the right event
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    -Giveaways, competitions and gorilla marketing
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  • Content Marketing has become both mission critical and a large investment. Yet, the reality is most content fails to drive traffic and as a result, downstream engagement and conversions. This results in lower than expected ROI and frustration among content marketers. Despite all the technology and attention devoted to this space, the status quo to develop quality content largely relies on guesswork and rudimentary tools.  

    Join Scott Abel, The Content Wrangler, and Skip Besthoff, CEO of InboundWriter, for this free, one-hour presentation and learn about new research that sheds light on specific factors that drive content performance. Based on this research, you will also learn about InboundWriter's first-of-its-kind application that forecasts content performance before the content is written. Skip will share case studies that showcase how leading content marketers are leveraging InboundWriter to drive outstanding results.
  • Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
  • You know your employees are your best brand advocate. You want to help them engage with your customers. How will you tie an employee advocacy program back to revenue? This case study will define how to build your employee advocacy program to amplify paid asset, earn additional marketing reach, drive to your owned content, and ultimately deliver ROI.
  • Creating a great digital customer experience is about incorporating a digital footprint with a business’s products or services. It can be difficult to define but it is easy to understand. It combines client needs with marketers’ desires to create interactions and communications that drive brand loyalty. This in turn creates loyal relationships that are focused and personal. The net benefits for marketers are efficiency in techniques and marketing automation leading to KPI’s being met. Through different client case studies we will show you how digital customer experience KPI’s have been exceeded by understanding and creating personas that allow for tailored and personal experiences. All this will help you to clearly understand your analytics and manage your customer experiences’.
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  • Genderblend: The new visual language of gender marketing Mar 12 2015 3:00 pm UTC 60 mins
    Masculine/Feminine. Girl/Boy. Trailblazer/Caretaker.

    We’re witnessing an exciting evolution of gender identity, and rapidly shifting away from a world of ‘either/or’. How is this blurring of gender impacting on advertising, media and popular culture as this trend moves into the mainstream?

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    Move over, 2014. The New Year is making an entrance. And it has a whole crop of new design trends in its back pocket.

    From sensory immersion to super still, these are the gems that will be calling the creative shots in 2015. We’ve been taking some serious notes, and we’re going to let you cheat.

    Register for this webinar to get the beat on the biggest visual design trends of 2015 with iStock by Getty Images’ trends expert Rebecca Swift. See how they can help your work blaze a new trail in the New Year.

    istock.com/2015trends
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  • Monetizing Video Content: How to license your footage as stock Recorded: Nov 25 2014 45 mins
    With the accelerated rise of digital media, and as brands and individuals all become publishers, the demand for video content has been growing exponentially. Getty Images are increasingly on the lookout for relevant, local content to support the needs of the market. How can Australian agencies, filmmakers and production companies that are generating a lot of content benefit from this trend?

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    If you want to monetise your existing b-roll or unused production video, or you are interested in shooting for stock in the future, this webinar is for you.

    About the presenter:
    Andrew Delaney - Global Director of Creative Content
    Andrew Delaney and his team are responsible for the development of Getty Images¹ video content. Working closely with filmmakers and art directors from across the globe, Andrew plays a critical role in ensuring that Getty Images continues to meet the changing needs of creators around the world.

    Andrew began his career in 1989 with Tony Stone Images in London and moved to the U.S. in 1998 for Getty Images. He is now the Global Director of Creative Content across both Getty Images and iStock portfolios, based in New York. Andrew¹s two decades of art directing in Europe and America fuel his expertise on creativity and content.
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  • Elevate your content marketing with video Recorded: Aug 13 2014 60 mins
    Research has shown that video can increase engagement with content in multiple ways – from increased brand perception, to better landing page conversion and sharing of viral content. It has become a ‘must-have’ part of content marketing for both B2B and B2C businesses.

    But how do you incorporate video into your content marketing strategy? What role can it play as part of your brand, and how do you create engaging and impactful video content?

    Join Getty Images Senior Video Director, Alwyn Gosford as he outlines tips on how to engage your audience through video content marketing, and his checklist for creating impactful video content to drive engagement and conversions.

    About the presenter: Alwyn Gosford, Getty Images Senior Video Art Director

    Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it's video collection. After placements in Toronto and Los Angeles, he is now based in London where he works with independent filmmakers and production companies from across Europe to develop and realize video shoots for use across advertising and media, as well as hosting video training sessions for both contributors and clients.
  • Visual Trends to Drive Your Content Marketing Recorded: Jul 17 2014 61 mins
    Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

    Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

    About the presenter:
    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
  • Visual trends to drive your content marketing Recorded: May 14 2014 51 mins
    Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

    Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

    About the presenter:
    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
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    Die Verwendung ausdrucksstarker Bilder ist der beste Weg, die Bindung mit Ihrer Zielgruppe zu stärken und eine bedeutsame und nachhaltige Beziehung zu ihr aufzubauen!

    Seien Sie dabei, wenn Getty Images Marketing Director Markus Lutz über die Wirkung spricht, den visuelle Inhalte auf die Kommunikation der heutigen vielfältigen Medienumgebung haben. Erfahren Sie, wie Marken eine tiefe emotionale Bindung mit ihren Konsumenten aufbauen können, indem Sie kulturell relevante und visuell ausdrucksstarke Inhalte wählen.
  • The yin and yang of powerful brand stories Recorded: Feb 27 2014 59 mins
    Learn how to build brand recognition using words and images that work together to tell a clear, consistent and compelling story.

    As Head of Creative Planning at iStock, Rebecca Swift understands the power of imagery. As Founder and CEO of BrandTwist, and former VP of Brand for Virgin, Julie Cottineau knows how to weave cohesive stories that get brands noticed. Together they’ll explain how to keep your visual and verbal brand identities in sync. They’ll break down the three main tones that resonate with customers and share examples of brands that have found the perfect yin-yang balance by understanding that the whole of their brand tone is greater than the sum of its parts.

    Find all the visuals you need to match your verbal identity at www.istockphoto.com



    By registering for the webinar you are agreeing to receive communications from BrandTwist, LLC and understand that all messaging to you is governed by BrandTwist's Privacy Policy set forth at BrandTwist.com.
  • Femme Flux: the latest visual trends research on marketing to women Recorded: Nov 13 2013 49 mins
    Please join Getty Images senior researcher, Pam Grossman as she shares her latest visual trends research on contemporary depictions of females in imagery, and the impact on marketing to women. Please join us to hear how these eye-opening trends can influence how your brand can more effectively engage with female customers.

    As Getty Images Creative Planning Manager, Pam has a unique insight into how images work in advertising, and the key factors in choosing powerful imagery for campaigns. In this webinar, Pam will cover such topics as heroines, real beauty/real bodies, funny ladies, and the representation of parenthood and work life in today’s rapidly evolving visual landscape. Pam will also highlight brands and campaigns that are leading the way with authentic and diverse representations of women.
The latest image trends research from Getty Images
Discover the research and curation behind the images and video that can help you tell your story. See more at stories.gettyimages.com

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  • Live at: Aug 13 2014 2:00 pm
  • Presented by: Alwyn Gosford - Getty Images Senior Video Art Director
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