Femme Flux: the latest visual trends research on marketing to women

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Pamela Grossman, Senior Creative Planning Manager - Getty Images
Please join Getty Images senior researcher, Pam Grossman as she shares her latest visual trends research on contemporary depictions of females in imagery, and the impact on marketing to women. Please join us to hear how these eye-opening trends can influence how your brand can more effectively engage with female customers.

As Getty Images Creative Planning Manager, Pam has a unique insight into how images work in advertising, and the key factors in choosing powerful imagery for campaigns. In this webinar, Pam will cover such topics as heroines, real beauty/real bodies, funny ladies, and the representation of parenthood and work life in today’s rapidly evolving visual landscape. Pam will also highlight brands and campaigns that are leading the way with authentic and diverse representations of women.
Nov 13 2013
49 mins
Femme Flux: the latest visual trends research on marketing to women
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    This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

    In just 45 minutes you’ll have learned how to:

    rock a title – even on a small screen
    catch attention from the get-go using bold openers and frontloading
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    get original approaches signed off and through compliance
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    Pamela Grossman, Director of Visual Trends - Getty Images
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    Move over, 2014. The New Year is making an entrance. And it has a whole crop of new design trends in its back pocket.

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    istock.com/2015trends
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    Andrew Delaney and his team are responsible for the development of Getty Images¹ video content. Working closely with filmmakers and art directors from across the globe, Andrew plays a critical role in ensuring that Getty Images continues to meet the changing needs of creators around the world.

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    The Creative In Focus book is Getty Images’ annual predictor of the most impactful visual and cultural trends for the coming year. It sets the stage for what the world will look like tomorrow, based upon the research and insights our global creative teams are tracking today.

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    But how do you incorporate video into your content marketing strategy? What role can it play as part of your brand, and how do you create engaging and impactful video content?

    Join Getty Images Senior Video Director, Alwyn Gosford as he outlines tips on how to engage your audience through video content marketing, and his checklist for creating impactful video content to drive engagement and conversions.

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    Alwyn was a Picture Researcher and Photography Art Director before moving into video in 1997 as Getty Images started to grow it's video collection. After placements in Toronto and Los Angeles, he is now based in London where he works with independent filmmakers and production companies from across Europe to develop and realize video shoots for use across advertising and media, as well as hosting video training sessions for both contributors and clients.
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    Guy Merrill - Senior Art Director, Getty Images
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    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

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    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
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    Guy Merrill - Senior Art Director, Getty Images
    Research has shown that visual content can increase engagement with content by as much as 94%, so we know that the inclusion of images and video is imperative to the success of your content marketing.

    But how do you pick the right image? How do you make sure the visual content driving your marketing strategy is impactful, emotionally engaging and conveying the right message about your brand?

    Join Getty Images Senior Art Director, Guy Merrill as he outlines why visual consistency is important to your content marketing. Hear tips on how to make sure your content is culturally relevant and ensure it supports your brand and customer viewpoint, and discover the latest creative trends that will make your brand stand out in the content marketing crowd.

    About the presenter:
    Guy Merrill – Senior Art Director, Getty Images

    Guy Merrill worked in film and television in New York, before joining the Getty Images creative team in London in 2005. As a Senior Art Director he works with photographers across Europe seeking out fresh talent.

    His collaborations with photographers have been featured in The Creative Review Photography Annual, Portrait Salon, and Lürzer's Archive and have won awards from PDN, AOP, Graphis and the Taylor Wessing Photographic Portrait Prize at London’s National Gallery. Guy has a degree in Culture and Communication from New York University.
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    As Head of Creative Planning at iStock, Rebecca Swift understands the power of imagery. As Founder and CEO of BrandTwist, and former VP of Brand for Virgin, Julie Cottineau knows how to weave cohesive stories that get brands noticed. Together they’ll explain how to keep your visual and verbal brand identities in sync. They’ll break down the three main tones that resonate with customers and share examples of brands that have found the perfect yin-yang balance by understanding that the whole of their brand tone is greater than the sum of its parts.

    Find all the visuals you need to match your verbal identity at www.istockphoto.com



    By registering for the webinar you are agreeing to receive communications from BrandTwist, LLC and understand that all messaging to you is governed by BrandTwist's Privacy Policy set forth at BrandTwist.com.
  • Femme Flux: the latest visual trends research on marketing to women Recorded: Nov 13 2013 49 mins
    Pamela Grossman, Senior Creative Planning Manager - Getty Images
    Please join Getty Images senior researcher, Pam Grossman as she shares her latest visual trends research on contemporary depictions of females in imagery, and the impact on marketing to women. Please join us to hear how these eye-opening trends can influence how your brand can more effectively engage with female customers.

    As Getty Images Creative Planning Manager, Pam has a unique insight into how images work in advertising, and the key factors in choosing powerful imagery for campaigns. In this webinar, Pam will cover such topics as heroines, real beauty/real bodies, funny ladies, and the representation of parenthood and work life in today’s rapidly evolving visual landscape. Pam will also highlight brands and campaigns that are leading the way with authentic and diverse representations of women.
The latest image trends research from Getty Images
Discover the research and curation behind the images and video that can help you tell your story. See more at stories.gettyimages.com

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  • Presented by: Pamela Grossman, Senior Creative Planning Manager - Getty Images
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