How to Successfully Integrate Digital and Traditional Advertising

Presented by

Jennifer Samples, SVP, Director of Digital Maketing, Targetcast tcm

About this talk

Integration is not a four-letter word! An overview of how marketers and agencies can successfully integrate digital into their marketing plans without breaking the bank. Presented by Jennifer Samples, SVP, Director of Digital Marketing at Targetcast. Jen developed a 4E's methodology that measures Exposure, Engagement, Experience, and Efficiency in response to her client's needs to integrate awareness with actionable metrics.

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