BrightTALK at EE13: Keith Jennings about Content Marketing

Join Jeff Rummer as he discuses the value of connecting the marketing and sales technology stack with an effective integration.

Join buyer persona expert Katie Martell as she discusses how buyer personas are being effectively used by B2B organizations to accelerate the sales cycle.

Join Mike McKinnon as he discusses how a good content strategy is pushing prospects down the funnel in a timely manner.

Join Jill Jones as she discusses how Thermo Fisher Scientific gets in front of prospects throughout the buying journey with customer generated content.

Oracle's Modern Marketing Experience in Las Vegas brought together all sorts of marketers to exchange insights and ideas on topics ranging from marketing automation to content marketing to big data.

Check out our highlights from the three-day event, including interviews with marketing experts and footage from the expo hall.

The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!

"If you don't have a good content marketing strategy, you don't have a good marketing strategy." Join Sinan Kanatsiz of the Internet Marketing Association as he discuss strategies for enhancing your content strategy with short videos and humor.

Who are your content ambassadors? Join Jim Williams of Influitive as he discusses strategies and tactics for finding and rewarding the best brand and product advocates.

Engage your customers across the web! Join Chris Mann of Bizo as he discusses the value that display advertising can bring to your automated marketing campaigns by getting in front of your best customers when they are not visiting your website or social profiles.

Do you know who your best customers are? Join Cristian Tarazona of Equifax as he discusses the value of knowing who your best customers are and building profiles to reach more potential customers like them.

Does your content break through the clutter? Join Keith Jennings of Jackson Healthcare as he discusses how to create content that cuts through media clutter.

Social media is changing the way marketers connect with their customers. Join Meagen Eisenberg of DocuSign as she discussed driving demand through social media channels through targeted conversations.

Understand customer intent with email content marketing. Join Vanessa BrightTALK of Emerson Process Management as she describes how to design an email which helps you learn more about your customers' intent.

Know who your best prospects are. Join Cristal Babrow as she discusses how to score and nurture leads of all levels of qualification for better demand generation.

What makes a great marketing story? Join Ardath Albee, B2B Marketing Strategist as she discusses developing the right story for your brand and marketing collateral.

Intelligent marketers go where the money is. Join Richard Sharp of Allocadia as he discuss how intelligent marketers are running their departments and campaigns efficiently with smart spending.

Join Hugh C. McBride, Content Manager of CRC Health Group as he discusses strategies for engaging with your prospects and defining content streams in a regulated environment.

Join Derek Slayton, CMO of NetProspexr as he discusses the value of on-going data management and appending to learn more about your customers and improve the performance of your marketing campaigns.

Join Carter Kersh, Director of Americas Field Marketing at Juniper as he discusses the value of rich media and community based marketing with BrightTALK to accelerate revenue growth.