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Social Marketing: Listen To, Convert, and Engage Customers

This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.

You will learn:
· How to Identify social trends and opportunities through listening to your audience, advocates and competitors
· The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
· A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
· How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
· How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration
Recorded Oct 23 2014 44 mins
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Presented by
Benjamin Kolp, Oracle Marketing Cloud
Presentation preview: Social Marketing: Listen To, Convert, and Engage Customers

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  • Social Marketing: Listen To, Convert, and Engage Customers Recorded: Oct 23 2014 44 mins
    Benjamin Kolp, Oracle Marketing Cloud
    This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.

    You will learn:
    · How to Identify social trends and opportunities through listening to your audience, advocates and competitors
    · The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
    · A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
    · How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
    · How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration
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Learn from the top experts and organizations in B2B marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

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  • Title: Social Marketing: Listen To, Convert, and Engage Customers
  • Live at: Oct 23 2014 2:00 pm
  • Presented by: Benjamin Kolp, Oracle Marketing Cloud
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