Influencing the Influencers: How to use Social Media as a Demand Generation Tool

This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.

You will learn:
· How to Identify social trends and opportunities through listening to your audience, advocates and competitors
· The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
· A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
· How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
· How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration

B2B decision makers are using social channels to find information. Opinions from people they know, like and trust have become a key source of advice for the business problems they face. So how can we influence this process? Join independent Chartered Marketer Luan Wise to find out more…

IT marketers are challenged with making an impact on revenues using the latest content marketing methods. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the secrets of creating content that converts, engages and drives revenues for your business.

They will draw on examples from the IT industry, share how to incorporate content from hybrid online and offline events - and reveal the best practices of winning revenues from the content.

Join this roundtable as the panellist discuss the evolution of technology in Marketing.

Why does your competitor seem to be getting a lot of attention? How are they getting noticed? Here’s one of their secrets: Content!

Fact is, you could be the best at what you do, even be more experienced, capable or talented than your competitor. But if people don’t know who you are, what you’re all about and you’re not easy to find, your “famous” competitor wins.

In this session, you’ll learn secrets of killer content creation that drive traffic—and opportunities—to you, including:

• What exactly is content? (You might be surprised.)
• The 3 F’s to Becoming a Stronger Competitor
• Cheap Ways to Create and Promote—Even Sell!—Your Content
• Finding Your Content Focus
• Filling Your Sales Funnels (Yes, that’s plural)

Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her social media and online activities into cash in the bank business for her company which primarily serves B2B clients. Her presentation will offer practical tips for growing a business with online and offline marketing tools.

Heidi is a promotional expert, speaker, blogger and author of several books on marketing including: “Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants.”

She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Learn more about Heidi at HeidiThorne.com.

Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business.

This webinar will explore real-life examples and tested optimization tips for webinar emails, including:
- On-boarding and activation emails
- Behavioral and transactional emails
- Marketing emails and invites
- Engagement and re-engagement emails

Join the Co-founders of SiriusDecisions and BrightTALK in this video session as they discuss the key themes of the upcoming SiriusDecisions Summit Europe taking place in London 5 & 6 November 2013.

Marketers are no longer measuring the success of their programs with simple metrics: opens, clicks, or page views. They are now challenged to align success metrics to prospects, leads, and pipeline development.

However, is that enough for modern marketers to earn a seat at the revenue table? In order to grow a business, team and career, marketers need to know their contribution to the bottom line. Join David Pitta, as he shares how his team grew revenue in 12 months by 519%, increased the team from 5 to 15 people and furthered his career to senior management.

In this webinar, you will learn practical and cost effective marketing strategies and tactics that include:

- Developing a rich-media editorial calendar for your content
- Winning prospects using proven community based marketing strategies
- Growing revenue with integrated and measured marketing techniques

Customers have become increasingly empowered and discerning through technology. They no longer let brand owners, retailers, or mass media dictate their agenda. So accommodating customers today is more challenging for marketers than ever before.

This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.

Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.

Do you currently have a content marketing program in place? How do you effectively engage your buyers with content and track the success? Join Quoc Dang of BrightTALK as he interviews Kaseya's Wing-Kin Tsoi and discusses content, tracking and revenue generation.

The concept, ‘a problem shared is a problem halved’ is not new. Yet, it has never been more compelling than in the modern marketing landscape. By enlisting marketing partners, you can create a network of organisations that provide strategic value to your business and a competitive ROI.
From basking in your partner’s glow, to tapping into their audience, this webinar will use real-life examples to highlight the five key reasons you should be creating partnerships as part of your marketing activities. In addition, this webinar will outline the steps you need to go through to create irresistible propositions that your marketing partners cannot refuse.