Crafting Strategy and Technology for Digital Transformation

Presented by

Carl Lehmann, 451 Research and Mark Troester, Vice President, Solutions Marketing, Progress Software

About this talk

Crafting Strategy and Technology for Digital Transformation Organizations of all types and sizes are currently enamored with (or plagued) by a new IT buzzword –Digital Transformation. The cloud, mobile and social network era is indeed effecting the way organizations develop and integrate applications to run their business. Customer experience, personalization, big data and the Internet of Things (IoT) also have firms investing wildly to keep up, or scratching their heads trying to figure out what to do. In this webinar Carl Lehmann, Hybrid IT analyst at 451 Research will discuss digital transformation from a strategic and technical perspective by: •Describing digital transformation and how it is used to create competitive advantage •Reviewing why and how enterprises are pursuing such initiatives – considerations, challenges and best practices to create a sound digital future •Identifying the critical technology needed for execution •Positing an omni-channel architecture for unique customer journeys Mark Troester, vice president at Progress will describe the current state of digital transformation as concluded from the results of a recently conducted global survey. Attendees will learn how to define and structure digital transformation initiatives unique to their firms, and how best to craft the digital journeys needed for new business and new business models.

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