Harness the Power of Sales Engagement

Presented by

Sheryl Kingstone - Research Director at 451 Research and Meera Mehta - Senior Director, Product Marketing at Clearslide

About this talk

Many companies have primarily invested in systems of record such as SFA, CRM and ERP to manage internal processes and transactions and gain operational efficiencies. Complementary Sales Engagement technologies are emerging that disrupt and/ or augment the “buying” process to provide insight, guidance and interactions to ensure the right message is used for the right prospect, across formats and channels. This webinar will provide an overview on how to utilize Systems of Engagement to improve win rates, including: · The differences between systems of record vs systems of engagement · Best practices to move beyond activity tracking to measure actual buying signals · How to use intelligent automation to improve data relevancy contained in CRM or SFA Let’s kick off 2017 by learning how to not only improve sales efficiency but also sales effectiveness.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (358)
Subscribers (78096)
451 Research is your radar into the business of IT innovation. Whether you are a product manager investigating the competition, an IT decision-maker evaluating the impact of emerging technologies on your business, a service provider finding your place in an evolving industry, or a dealmaker fueling the digital economy, 451 Research gives you the inside track on your business and your markets.